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Importancia de las relaciones públicas para instituciones gubernamentales del cantón Babahoyo
| dc.contributor.advisor | Sánchez Vidal, Carlos | |
| dc.contributor.author | Jiménez Delgado, Bella Tatiana | |
| dc.date.accessioned | 2021-03-12T21:21:59Z | |
| dc.date.available | 2021-03-12T21:21:59Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9160 | |
| dc.description | Very often you hear about Public Relations departments in the government institutions of the Babahoyo canton, but many of the citizens do not know what is the work that is developed within them. That was the main objective of this research, to determine the importance of having a public relations department in the government institutions of the Babahoyo canton. For the development of this project, interviews were conducted with people who have direct links with these departments, thus demonstrating that: the public relations departments are the main axis of the image and dissemination of the information that is generated within government institutions. It is the professionals in charge of this department who, based on their profile and knowledge, seek the appropriate strategies to ensure that the authorities and their work projects for the benefit of the community are publicized and viewed positively. It is up to those in charge of this department that the members of the community observe the work that is carried out with transparency and with the aim that everyone has a better quality of life. With the working method used, it was possible to verify in a particular way the opinion that people have about the importance of having a public relations department in government entities. | es_ES |
| dc.description | Very often you hear about Public Relations departments in the government institutions of the Babahoyo canton, but many of the citizens do not know what is the work that is developed within them. That was the main objective of this research, to determine the importance of having a public relations department in the government institutions of the Babahoyo canton. For the development of this project, interviews were conducted with people who have direct links with these departments, thus demonstrating that: the public relations departments are the main axis of the image and dissemination of the information that is generated within government institutions. It is the professionals in charge of this department who, based on their profile and knowledge, seek the appropriate strategies to ensure that the authorities and their work projects for the benefit of the community are publicized and viewed positively. It is up to those in charge of this department that the members of the community observe the work that is carried out with transparency and with the aim that everyone has a better quality of life. With the working method used, it was possible to verify in a particular way the opinion that people have about the importance of having a public relations department in government entities. | es_ES |
| dc.description.abstract | Muy a menudo se escucha hablar de departamentos de relaciones Públicas en las instituciones gubernamentales del cantón Babahoyo, pero muchos de los ciudadanos no saben cuál es el trabajo que se desarrolla dentro de ellos. Ese fue el objetivo principal de esta investigación, determinar cuál es la importancia de contar con un departamento de relaciones públicas en las instituciones gubernamentales del cantón Babahoyo. Para el desarrollo de este proyecto, se realizaron entrevistas a personajes que tienen vínculos directos con estos departamentos, evidenciando así que: los departamentos de relaciones públicas son el eje principal de la imagen y difusión de la información que se genera dentro de las instituciones gubernamentales. Son los profesionales a cargo de este departamento quienes en base a su perfil y conocimientos buscan las estrategias adecuadas para lograr que las autoridades y sus proyectos de trabajo en beneficio de la comunidad sean divulgados y vistos de manera positiva. De los encargados de este departamento depende que los miembros de la comunidad observen el trabajo que se realiza con transparencia y con la finalidad de que todos tengan una mejor calidad de vida. Con el método de trabajo utilizado se pudo comprobar de manera particular la opinión que tienen las personas acerca de la importancia de contar con un departamento de relaciones públicas en las entidades gubernamentales. | es_ES |
| dc.format.extent | 16 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Públicas | es_ES |
| dc.subject | Instituciones | es_ES |
| dc.subject | Gubernamentales | es_ES |
| dc.subject | Comunidad | es_ES |
| dc.title | Importancia de las relaciones públicas para instituciones gubernamentales del cantón Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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