Mostrar el registro sencillo del ítem
Estrategias de marketing para la reactivación hotelera de la ciudad de Babahoyo, Provincia de Los Ríos
| dc.contributor.advisor | Izurieta Puente, Electra Maricela | |
| dc.contributor.author | Moyano Bajaña, Joselin Lilibeth | |
| dc.date.accessioned | 2020-10-30T16:22:11Z | |
| dc.date.available | 2020-10-30T16:22:11Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9067 | |
| dc.description | Given the scenario that currently crosses all the countries of the world that have been hit by the Covid-19 pandemic, which is an infectious disease caused by the Coronavirus, this disease was unknown before the outbreak broke out in Wuhan (China) in December 2019 Returning to normality by way of an economic reactivation becomes a great global challenge, especially due to the scarcity of opportunities to offer a tourist destination in the city of Babahoyo, due to the impact that the pandemic called coronavirus is leaving. This case study analyzed the strategies for the reactivation of the hotel sector in the city of Babahoyo, belonging to the province of Los Ríos. For the collection of information in this case study, it was carried out with the qualitative and quantitative method through field, exploratory, descriptive, documentary and bibliographic research and with the techniques of the survey and indirect observation, which allowed to know the strategies that They will help for a reopening in the hotel establishments. | es_ES |
| dc.description | Given the scenario that currently crosses all the countries of the world that have been hit by the Covid-19 pandemic, which is an infectious disease caused by the Coronavirus, this disease was unknown before the outbreak broke out in Wuhan (China) in December 2019 Returning to normality by way of an economic reactivation becomes a great global challenge, especially due to the scarcity of opportunities to offer a tourist destination in the city of Babahoyo, due to the impact that the pandemic called coronavirus is leaving. This case study analyzed the strategies for the reactivation of the hotel sector in the city of Babahoyo, belonging to the province of Los Ríos. For the collection of information in this case study, it was carried out with the qualitative and quantitative method through field, exploratory, descriptive, documentary and bibliographic research and with the techniques of the survey and indirect observation, which allowed to know the strategies that They will help for a reopening in the hotel establishments. | es_ES |
| dc.description.abstract | Ante el escenario que actualmente atraviesa todos los países del mundo que ha sido golpeado por la pandemia del Covid-19 que es una enfermedad infecciosa causada por el Coronavirus, dicha enfermedad era desconocida antes que estallara el brote en Wuhan (China) en diciembre del 2019, volver a la normalidad a modo de una reactivación económica se convierte en un gran reto mundial, sobre todo por la escasez de oportunidades para ofrecer un destino turístico en la ciudad de Babahoyo, por la afectación que está dejando la pandemia llamada coronavirus. El presente estudio de caso se analizó las estrategias para la reactivación del sector hotelero de la ciudad de Babahoyo, perteneciente a la provincia de Los Ríos. Para la recolección de información de este estudio caso se realizó con el método cualitativo y cuantitativo por medio de la investigación de campo, exploratoria, descriptiva, documental y bibliográfica y con las técnicas de la encuesta y la observación indirecta, que permitió conocer las estrategias que ayudaran para una reapertura en los establecimientos hoteleros. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Babahoyo | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Reactivación hotelera | es_ES |
| dc.title | Estrategias de marketing para la reactivación hotelera de la ciudad de Babahoyo, Provincia de Los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador