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Análisis de la intención del comportamiento de los consumidores turístico de parques acuáticos post covid-19 del cantón Montalvo
| dc.contributor.advisor | Landeta Bejarano, Nathalie | |
| dc.contributor.author | Garcia Gaibor, Jonnathan Andres | |
| dc.date.accessioned | 2020-10-29T17:57:46Z | |
| dc.date.available | 2020-10-29T17:57:46Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9056 | |
| dc.description | This case study made reference to the analysis of the intention of the behavior of the tourist consumers of post-covid-19 water parks of the Montalvo canton, in addition, visited by the different tourists from the different regions of Ecuador, where their main attractions are the landscapes rural areas and the different water parks that the canton has. The general objective of the research was to analyze the behavior of consumers in Post-Covid 19 water parks, where solutions were proposed for a tourist reactivation in the future. The applied methodology was exploratory, inductive, deductive and analytical research, for this reason the convenience sampling technique was used through surveys that were carried out online for reasons of the Covid-19 pandemic, and the population was the inhabitants of the different cantons of the province of Los Ríos. | es_ES |
| dc.description | This case study made reference to the analysis of the intention of the behavior of the tourist consumers of post-covid-19 water parks of the Montalvo canton, in addition, visited by the different tourists from the different regions of Ecuador, where their main attractions are the landscapes rural areas and the different water parks that the canton has. The general objective of the research was to analyze the behavior of consumers in Post-Covid 19 water parks, where solutions were proposed for a tourist reactivation in the future. The applied methodology was exploratory, inductive, deductive and analytical research, for this reason the convenience sampling technique was used through surveys that were carried out online for reasons of the Covid-19 pandemic, and the population was the inhabitants of the different cantons of the province of Los Ríos. | es_ES |
| dc.description.abstract | El presente estudio de caso hizo referencia al análisis de la intención del comportamiento de los consumidores turístico de parques acuáticos post covid-19 del cantón Montalvo, Además, visitado por los diferentes turistas de las diferentes regiones del Ecuador, donde sus atracciones principales son los paisajes rurales y los diferentes parques acuáticos que posee el cantón. El objetivo general de la investigación fue analizar el comportamiento de los consumidores de parques acuáticos Post-Covid 19, donde se planteó soluciones para una reactivación turística a futuro. La metodología aplicada fue la Investigación exploratorio, inductivo, deductivo y analítico por esta razón se utilizó la técnica muestreo por conveniencia a través de encuestas que se las realizo vía online por motivos de la pandemia Covid-19, y la población fueron los habitantes de los diferentes cantones de la provincia de los Ríos. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Consumidores turísticos | es_ES |
| dc.subject | Covid-19 | es_ES |
| dc.subject | Parques acuáticos | es_ES |
| dc.title | Análisis de la intención del comportamiento de los consumidores turístico de parques acuáticos post covid-19 del cantón Montalvo | es_ES |
| dc.type | bachelorThesis | es_ES |
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