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Comunicación estratégica institucional Hospital Seguridad Social durante pandemia covid-19
| dc.contributor.advisor | Alemán, Iralda | |
| dc.contributor.author | Valero Contreras, José Manuel | |
| dc.date.accessioned | 2020-10-19T17:09:15Z | |
| dc.date.available | 2020-10-19T17:09:15Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8884 | |
| dc.description | It dates from February 29 of the 2020 leap, when the first patient, confirmed by the Ministry of Public Health of Ecuador, with a positive diagnosis of COVID-19 in the South American Pacific strip was reported from Babahoyo, three days before the first victim of this severe respiratory syndrome that was declared a pandemic due to its accelerated rebound on a global scale. To date, 3 significant advances in vaccines have been reported to counteract the pandemic and hospitals have the latest achievements that science provides to medicine to treat the most severe cases, but a few months ago the situation was different. There are still upturns in a country like the United States or Brazil where the population relaxed causing a significant increase in the number of deaths from the virus. This analysis will present how the communicational treatment of the information that emerged from the Administrative Directorate of the General Hospital of the Ecuadorian Institute of Social Security of Babahoyo was developed in which the coordination of social communication is assigned. This document will show some of the evidence of the strategy applied by the person in charge of social communication of the health center in coordination with the national base of the IESS public relations area. Like digital media on social networks, through their representatives, they were a fundamental part in the dissemination of press releases and journalistic notes to keep the community informed of the actions developed by the hospital administration to face a pandemic. | es_ES |
| dc.description | It dates from February 29 of the 2020 leap, when the first patient, confirmed by the Ministry of Public Health of Ecuador, with a positive diagnosis of COVID-19 in the South American Pacific strip was reported from Babahoyo, three days before the first victim of this severe respiratory syndrome that was declared a pandemic due to its accelerated rebound on a global scale. To date, 3 significant advances in vaccines have been reported to counteract the pandemic and hospitals have the latest achievements that science provides to medicine to treat the most severe cases, but a few months ago the situation was different. There are still upturns in a country like the United States or Brazil where the population relaxed causing a significant increase in the number of deaths from the virus. This analysis will present how the communicational treatment of the information that emerged from the Administrative Directorate of the General Hospital of the Ecuadorian Institute of Social Security of Babahoyo was developed in which the coordination of social communication is assigned. This document will show some of the evidence of the strategy applied by the person in charge of social communication of the health center in coordination with the national base of the IESS public relations area. Like digital media on social networks, through their representatives, they were a fundamental part in the dissemination of press releases and journalistic notes to keep the community informed of the actions developed by the hospital administration to face a pandemic. | es_ES |
| dc.description.abstract | Data el 29 de febrero del bisiesto 2020, cuando se reportó desde Babahoyo la primera paciente, confirmada por el Ministerio de Salud Pública del Ecuador, con diagnóstico positivo de COVID-19 en la franja sudaméricana del pacífico, tres días antes se reportó desde Brasil la primera víctima de este síndrome respiratorio grave que fue declarado a nivel pandémico por su acelerado repunte a escala global. Hasta la fecha se reportan 3 avances significativos de vacunas para contrarrestar la pandemia y en los centros hospitalarios cuentan con los últimos alcances que la ciencia proporciona a la medicina para tratar a los casos más severos, pero hace un mes atrás la situación fue distinta. Aún existen repuntes en país como EE. UU o Brasil donde la población se relajó provocando un incremento significativo en las cifras de muertes por el virus. El presente análisis presentará como se desarrolló el tratamiento comunicacional de la información que surgía desde la Dirección Administrativa del Hospital General del Instituto Ecuatoriano de Seguridad Social de Babahoyo en la cual se adscribe la coordinación de comunicación social. Se mostrará en este documento algunas de las evidencias de la estrategia aplicada por el encargado de la comunicación social del centro de salud en coordinación con la base nacional del área de relaciones públicas del IESS. Como los medios digitales en redes sociales, a través de sus representantes, formaron parte fundamental en la difusión de los comunicados y notas periodísticas para mantener informada a la comunidad de las acciones desarrolladas por la administración del hospital para enfrentar una pandemia. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Análisis | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.subject | Comunicación Social | es_ES |
| dc.title | Comunicación estratégica institucional Hospital Seguridad Social durante pandemia covid-19 | es_ES |
| dc.type | bachelorThesis | es_ES |
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