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Redes sociales como medio de comunicación publicitaria por emprendedores en la ciudad de Babahoyo periodo marzo – mayo 2020
| dc.contributor.advisor | Becilla García, Leticia Aurora | |
| dc.contributor.author | Umanante Torres, Joel Steven | |
| dc.date.accessioned | 2020-10-19T16:45:11Z | |
| dc.date.available | 2020-10-19T16:45:11Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8880 | |
| dc.description | In the present case of study analyzed the impact of social networks as advertising communication media by entrepreneurs from the Babahoyo canton. It was carried out in order to determine the importance of these social platforms in people's lives. For the successful search for information, this work cost a mixed qualitative and quantitative research. Interviews were conducted with 2 entrepreneurs to know in depth what was the handling they gave to social networks when they advertised their products or services. To understand the advertising area, an additional interview was conducted with a person specialized in the subject. Citizen surveys were also conducted to find out their opinion on the consumption of advertising on social networks. With the project concluded, it was possible to deduce that social networks, in addition to being communication media, are feasible channels for the advertising of ventures. In addition, recommendations could be obtained regarding a better use for the benefit of future and current entrepreneurs when making their advertisements. | es_ES |
| dc.description | In the present case of study analyzed the impact of social networks as advertising communication media by entrepreneurs from the Babahoyo canton. It was carried out in order to determine the importance of these social platforms in people's lives. For the successful search for information, this work cost a mixed qualitative and quantitative research. Interviews were conducted with 2 entrepreneurs to know in depth what was the handling they gave to social networks when they advertised their products or services. To understand the advertising area, an additional interview was conducted with a person specialized in the subject. Citizen surveys were also conducted to find out their opinion on the consumption of advertising on social networks. With the project concluded, it was possible to deduce that social networks, in addition to being communication media, are feasible channels for the advertising of ventures. In addition, recommendations could be obtained regarding a better use for the benefit of future and current entrepreneurs when making their advertisements. | es_ES |
| dc.description.abstract | El presente estudio de caso analizó la incidencia que tienen las redes sociales como medios de comunicación publicitaria por emprendedores del cantón Babahoyo. Se llevó a cabo con la finalidad de determinar la importancia que tienen estas plataformas sociales en la vida de las personas. Para la búsqueda acertada de información, este trabajo contó de una investigación mixta de carácter cualitativo y cuantitativo. Se realizaron entrevistas a 2 emprendedores para conocer a profundidad cuál era el manejo que le daban a las redes sociales al momento que publicitaban sus productos o servicios. Para comprender el área de la publicidad se efectuó una entrevista adicional a una persona especializada en el tema. También se realizaron encuestas a los ciudadanos y conocer cuál es su opinión sobre el consumo de publicidad en redes sociales. Con el proyecto concluido se logró deducir que las redes sociales además de ser medios de comunicación, son canales factibles para la publicidad de emprendimientos. Conjuntamente se pudieron obtener recomendaciones en cuanto a un mejor uso en beneficio a futuros y actuales emprendedores al momento de realizar sus publicidades. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Medios de comunicación | es_ES |
| dc.subject | Publicidad en plataformas sociales | es_ES |
| dc.subject | Emprendedores | es_ES |
| dc.title | Redes sociales como medio de comunicación publicitaria por emprendedores en la ciudad de Babahoyo periodo marzo – mayo 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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