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dc.contributor.advisorCampi Maldonado, Alejandra
dc.contributor.authorSánchez Castro, Humberto Epifanio
dc.date.accessioned2020-10-19T15:43:06Z
dc.date.available2020-10-19T15:43:06Z
dc.date.issued2020
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/8868
dc.descriptionThe present case study content analysis of the Radio Medium "Own" in the Catarama parish during 2020 applied the deductive method because questions were applied that would help us understand a little more about the subject and thus analyze through the investigated obtain the basis of the information indicating which were the procedures that were followed for its development, the technique that was applied was the interview directed to the manager of radio La Propia. A questionnaire of 11 previously elaborated questions was applied. Most of the inhabitants of the Catarama parish think that there should be more programs with cultural content, and that spaces should be given to citizens to participate actively by giving their opinion. As conclusions, once the case study has been carried out, it has been possible to observe La Propia radio must improve its writing and analyze its contents, programs with an educational and variety nature should be highlighted within the radio, it was decided through weekly meetings and elaboration of a booklet with well-produced programs in what refers to the sports program to the music program Because these are the weakness of the radio and it must be improved.es_ES
dc.descriptionThe present case study content analysis of the Radio Medium "Own" in the Catarama parish during 2020 applied the deductive method because questions were applied that would help us understand a little more about the subject and thus analyze through the investigated obtain the basis of the information indicating which were the procedures that were followed for its development, the technique that was applied was the interview directed to the manager of radio La Propia. A questionnaire of 11 previously elaborated questions was applied. Most of the inhabitants of the Catarama parish think that there should be more programs with cultural content, and that spaces should be given to citizens to participate actively by giving their opinion. As conclusions, once the case study has been carried out, it has been possible to observe La Propia radio must improve its writing and analyze its contents, programs with an educational and variety nature should be highlighted within the radio, it was decided through weekly meetings and elaboration of a booklet with well-produced programs in what refers to the sports program to the music program Because these are the weakness of the radio and it must be improved.es_ES
dc.description.abstractEl presente estudio de caso análisis de Contenido del Medio Radial “La propia” en la parroquia Catarama durante el 2020 aplicó el método deductivo porque se aplicaron preguntas que nos ayudarían a comprender un poco más sobre el tema y así analizar a través de los investigado obtener el fundamento de la información indicando cuales fueron los procedimientos que se siguieron para su desarrollo, la técnica que se aplicó fue la entrevista dirigida al gerente de la radio La Propia. Se aplicó un cuestionario de 11 preguntas previamente elaboradas. La mayoría de los pobladores de la parroquia Catarama piensa que debería haber más programas de contenido cultural, y que se deberían dar espacios a la ciudadanía para que participe activamente dando su opinión. Como conclusiones una vez realizado el estudio de caso se ha podido observar La radio La Propia debe mejorar en la redacción y analizar sus contenidos, se debe destacar dentro de la radio los programas con corte educativo y de variedad, se decidió a través de reuniones semanales y elaboración de libreto con programas bien producidas en lo que se refiere al programa deportivo al programa de música Porque estos son la debilidad de la radio y debe ser mejorada.es_ES
dc.format.extent22 p.es_ES
dc.language.isoeses_ES
dc.publisherBABAHOYO: UTB, 2020es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectAnálisises_ES
dc.subjectDesarrolloes_ES
dc.subjectCataramaes_ES
dc.subjectContenidoses_ES
dc.titleAnálisis de Contenido del Medio Radial La propia en la Parroquia Catarama durante el 2020es_ES
dc.typebachelorThesises_ES


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