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Beneficios de la pauta en plataformas digitales por parte de emprendedores del cantón Urdaneta
| dc.contributor.advisor | Rodriguez Ponce, Franklin Edwin | |
| dc.contributor.author | Pesantes Patin, Carmen Katherine | |
| dc.date.accessioned | 2020-10-16T21:38:55Z | |
| dc.date.available | 2020-10-16T21:38:55Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8858 | |
| dc.description | The following study was born out of the interest of knowing more about the use of virtual platforms such as Facebook and Instagram and how they contribute to the merchant in making advertising guidelines to use them as an effective tool in marketing activities, allowing communication through photos and videos of short duration with the Internet users who are the possible buyers of any merchandise that is being shown. The growth that they have had has been high in the last time and the little knowledge about the potential that these platforms have, is that it is intended to investigate the importance of these Social Networks, the use that can be given and the scope that they can reach to have if they are used efficiently by companies. The primary objective of this research is to analyze the use of the virtual platforms Facebook and Instagram as advertising guidelines for any type of micro-business and whether they are capable of continuously generating cash according to their constant use, predilections and stimulations that they make to people Being users of these social networks aims to justify the reasons why users follow the most important brand profiles in order to carry out successful advertising campaigns and to improve the image of companies using these platforms. . The sample to carry out the survey use online technology a sample calculator to make it easier to obtain the sample of the 85 people who were extracted from both social networks, resulting in a sample of seventy people who surprised us with their answers, which Social networks can give Internet users a lot, you just have to know how to find what you want, know the price of the order and its delivery, all through messages or emails. The benefit of virtual platforms is enormous and very satisfactory for entrepreneurs and must be used constantly since they are a sales platform with excellence, great profits and above all a lot of popularity among Internet users who are the people that make us stand out in the world virtual. The method applied is that of observation, since the number of entrepreneurs who show their products to take them for sale has been seen on social networks. | es_ES |
| dc.description | The following study was born out of the interest of knowing more about the use of virtual platforms such as Facebook and Instagram and how they contribute to the merchant in making advertising guidelines to use them as an effective tool in marketing activities, allowing communication through photos and videos of short duration with the Internet users who are the possible buyers of any merchandise that is being shown. The growth that they have had has been high in the last time and the little knowledge about the potential that these platforms have, is that it is intended to investigate the importance of these Social Networks, the use that can be given and the scope that they can reach to have if they are used efficiently by companies. The primary objective of this research is to analyze the use of the virtual platforms Facebook and Instagram as advertising guidelines for any type of micro-business and whether they are capable of continuously generating cash according to their constant use, predilections and stimulations that they make to people Being users of these social networks aims to justify the reasons why users follow the most important brand profiles in order to carry out successful advertising campaigns and to improve the image of companies using these platforms. . The sample to carry out the survey use online technology a sample calculator to make it easier to obtain the sample of the 85 people who were extracted from both social networks, resulting in a sample of seventy people who surprised us with their answers, which Social networks can give Internet users a lot, you just have to know how to find what you want, know the price of the order and its delivery, all through messages or emails. The benefit of virtual platforms is enormous and very satisfactory for entrepreneurs and must be used constantly since they are a sales platform with excellence, great profits and above all a lot of popularity among Internet users who are the people that make us stand out in the world virtual. The method applied is that of observation, since the number of entrepreneurs who show their products to take them for sale has been seen on social networks. | es_ES |
| dc.description.abstract | El siguiente estudio nace por el interés de conocer más sobre el uso de las plataformas virtuales como Facebook e Instagram y como aportan al comerciante en realizar pautas publicitarias para utilizarlas como una herramienta efectiva en las actividades de marketing, permitiendo comunicarse a través de fotos y videos de corta duración con los internautas que son los posibles compradores de cualquier mercadería que se esté mostrando. El crecimiento que han tenido ha sido alto en el último tiempo y al poco conocimiento sobre el potencial que estas plataformas poseen, es que se pretende indagar la importancia que tienen estas Redes Sociales, el uso que se le puede dar y el alcance que pueden llegar a tener si son utilizadas eficientemente por las empresas. Esta investigación tiene como objetivo primordial analizar el uso de las plataformas virtuales Facebook e Instagram como pautas publicitarias de cualquier tipo de microempresa y si son capaces de generar efectivo de manera continua de acuerdo a su uso constante, las predilecciones y estimulaciones que hacen a las personas ser usuarias de estas redes sociales pretende justificar los motivos por los cuales los usuarios siguen los perfiles de marcas más importantes con el fin de que realicen campañas publicitarias exitosas y para mejorar la imagen de las empresas utilizando estas plataformas. La muestra para realizar la encuesta use tecnología online una calculadora muestral para que se haga más fácil obtener la muestra de los 85 personas que se extrajeron de ambas redes sociales dando como resultado una muestra de setenta personas a quienes nos sorprendieron con sus respuestas, que las redes sociales pueden dar mucho a los internautas solo hay que saber buscar lo que se desea, saber el precio del pedido y su entrega, todo a través de mensajes o correos. El beneficio de las plataformas virtuales es enorme y muy satisfactoria para los empresarios y deben ser utilizadas constantemente ya que son una plataforma de ventas con excelencia, grandes ganancias y sobre todo mucha popularidad ante los internautas quienes son las personas que nos hace destacar en el mundo virtual. El método aplicado es el de observación ya que se ha visto en las redes sociales la cantidad de empresarios que muestran sus productos para llevarlos a la venta. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Ingresos | es_ES |
| dc.subject | Responsabilidad | es_ES |
| dc.subject | Popularidad | es_ES |
| dc.title | Beneficios de la pauta en plataformas digitales por parte de emprendedores del cantón Urdaneta | es_ES |
| dc.type | bachelorThesis | es_ES |
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