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Confianza en los medios digitales de la población Parroquia Pimocha. Caso informativo digital 2020
| dc.contributor.advisor | Romero Jácome, Víctor Abel | |
| dc.contributor.author | Palma Montoya, Rogger Ariel | |
| dc.date.accessioned | 2020-10-16T21:10:40Z | |
| dc.date.available | 2020-10-16T21:10:40Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8855 | |
| dc.description | In the development of this case study, an analysis of the acceptance of the digital media Informativo Pimocha was carried out, for which the evaluation method of Díaz Noci was considered, which is based on establishing dimensions and parameters that function as indicators. In order to know whether or not the media meets the expectations raised by them, an observation sheet was used as a research tool, the same one that had dimensions such as cooperation, participation, content creation, access to content, socialization and communication, all in an explanatory and descriptive framework analyzing in detail each post during the first semester of 2020. Once the dimensions and parameters such as user-media interaction, user registration, access to information, personalized content channel, use of Web 2.0 tools, among others, have been analyzed, concluding that the digital media "Informative Pimocha ”partially complies with all the dimensions and parameters of posting, being content from other communication pages, but when creating its own content, it receives a lot of welcome, as is the case of the complaint from citizens about the lack of Attention in the Pimocha Health Center, before this it is recommended that a space be created for this type of content not only for the benefit of the development of the website, but also of the community. | es_ES |
| dc.description | In the development of this case study, an analysis of the acceptance of the digital media Informativo Pimocha was carried out, for which the evaluation method of Díaz Noci was considered, which is based on establishing dimensions and parameters that function as indicators. In order to know whether or not the media meets the expectations raised by them, an observation sheet was used as a research tool, the same one that had dimensions such as cooperation, participation, content creation, access to content, socialization and communication, all in an explanatory and descriptive framework analyzing in detail each post during the first semester of 2020. Once the dimensions and parameters such as user-media interaction, user registration, access to information, personalized content channel, use of Web 2.0 tools, among others, have been analyzed, concluding that the digital media "Informative Pimocha ”partially complies with all the dimensions and parameters of posting, being content from other communication pages, but when creating its own content, it receives a lot of welcome, as is the case of the complaint from citizens about the lack of Attention in the Pimocha Health Center, before this it is recommended that a space be created for this type of content not only for the benefit of the development of the website, but also of the community. | es_ES |
| dc.description.abstract | En el desarrollo del presente caso de estudio se realizó un análisis de la aceptación del medio digital Informativo Pimocha, para lo cual se tomó como consideración el método de evaluación de Díaz Noci, el mismo que se basa en establecer dimensiones y parámetros que funcionen como indicadores para conocer si el medio de comunicación cumple o no con las expectativas planteadas por ellos, es así que se utilizó como herramienta de investigación una ficha de observación, la misma que contaba con dimensiones tales como cooperación, participación, creación de contenido, acceso al contenido, socialización y comunicación, todo en un marco explicativo y descriptivo analizando detalladamente cada post durante el primer semestre del 2020. Una vez analizadas las dimensiones y parámetros tales como interacción usuario-medio de comunicación, registro del usuario, acceso a la información, canal de contenido personalizado, empleo de herramientas de la Web 2.0, entre otras, concluyo que el medio de comunicación digital “Informativo Pimocha” cumple parcialmente con todas las dimensiones y parámetros de posteo, siendo contenido de otras páginas de comunicación y al momento de realizar contenido propio, este recibe mucha acogida, como es el caso de la falta de atención en el Centro de Salud Pimocha, ante ello se recomienda que se genere un espacio para este tipo de contenido no solo en beneficio del desarrollo de la página web, sino también de la comunidad. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Noticia | es_ES |
| dc.subject | Post | es_ES |
| dc.subject | Confianza | es_ES |
| dc.subject | Dimensiones | es_ES |
| dc.title | Confianza en los medios digitales de la población Parroquia Pimocha. Caso informativo digital 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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