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Análisis de las estrategias de comunicación aplicadas por el Gobierno Autónomo Descentralizado del cantón Babahoyo durante la pandemia marzo- abril 2020
| dc.contributor.advisor | Herrera Flores, Ana Elizabeth | |
| dc.contributor.author | Medina Lino, María Magdalena | |
| dc.date.accessioned | 2020-10-16T15:02:29Z | |
| dc.date.available | 2020-10-16T15:02:29Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8834 | |
| dc.description | Within institutions or organizations, communication strategies are used as tools to make certain information known or to establish objective standards, since in this way it remains connected to the internal and external public in addition to knowing their needs. With the arrival of Covid-19 in Ecuador, countless misinformation was observed, and a lack of prevention on the part of the public, based on the fact that case 0 was registered in the Babahoyo canton, as a result of that, social networks became viral a large amount of false news which was absorbed by netizens, since until that moment what was happening was unknown. Faced with these situations, the GAD of the Babahoyo canton together with its communication department began to put together communication strategies where they made known how to prevent the Covid-19 infection. But did the strategies used by the municipality reach all the inhabitants of the canton? These and other questions are those that are analyzed within this research. | es_ES |
| dc.description | Within institutions or organizations, communication strategies are used as tools to make certain information known or to establish objective standards, since in this way it remains connected to the internal and external public in addition to knowing their needs. With the arrival of Covid-19 in Ecuador, countless misinformation was observed, and a lack of prevention on the part of the public, based on the fact that case 0 was registered in the Babahoyo canton, as a result of that, social networks became viral a large amount of false news which was absorbed by netizens, since until that moment what was happening was unknown. Faced with these situations, the GAD of the Babahoyo canton together with its communication department began to put together communication strategies where they made known how to prevent the Covid-19 infection. But did the strategies used by the municipality reach all the inhabitants of the canton? These and other questions are those that are analyzed within this research. | es_ES |
| dc.description.abstract | Dentro de las instituciones u organizaciones las estrategias de comunicación son utilizadas como herramientas para dar a conocer una determinada información o para establecer estándares objetivos , ya que de esta manera se mantiene conectado al público interno como externo además de conocer sus necesidades. Con la llegada del Covid-19 al Ecuador se contempló un sinnúmero de desinformación, y falta de prevención por parte de la ciudadanía, partiendo de que el caso 0 se registró en el cantón Babahoyo, a raíz de eso en las redes sociales se hicieron virales una gran cantidad de noticias falsas las cuales eran absorbidas por los cibernautas, ya que hasta ese momento se desconocía lo que estaba pasando. Ante estas situación el GAD del cantón Babahoyo en conjunto con su departamento de comunicación comenzaron a armar estrategias comunicacionales donde daban a conocer cómo prevenir la infección del Covid-19. ¿Pero las estrategias utilizadas por la municipalidad llegaron a todos los habitantes del cantón? Estas y demás preguntas son las que se analizan dentro de esta investigación. | es_ES |
| dc.format.extent | 51 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de comunicación | es_ES |
| dc.subject | Comunicación en crisis | es_ES |
| dc.subject | Covid-19 | es_ES |
| dc.subject | Babahoyo | es_ES |
| dc.title | Análisis de las estrategias de comunicación aplicadas por el Gobierno Autónomo Descentralizado del cantón Babahoyo durante la pandemia marzo- abril 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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