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dc.contributor.advisorMoreno Brito, Yahaira Lisbeth
dc.contributor.authorFeijoo Feijoo, Kerly Mariuxi
dc.date.accessioned2020-10-15T16:41:39Z
dc.date.available2020-10-15T16:41:39Z
dc.date.issued2020
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/8810
dc.descriptionIn the following case study, an orthographic and ortho-typographic analysis will be carried out, by means of which the quality of writing that El Río newspaper issues for its respective target will be determined and in a general way to be able to determine which variables are met, or in the opposite case, what are the shortcomings so that the media can correct and provide its audience with better information as the main objective. The regulations that govern the language are the fundamental basis for defining a good syntax in spelling writing and an aesthetic style that can define the professionalism of both the environment and the professionals who work in their area of competence. Generating trust and loyalty for those who acquire the product constantly in search of staying informed about events at the local and international level, educating those who do not have access to other means of communication that are in full swing of technology and innovation. As the investigation progresses, it is possible to visualize some techniques that provide relevant information about the medium, to obtain the results proposed in the objective through a detailed analysis that will be observed in the printed issue of the copies of the newspaper during a certain period of time.es_ES
dc.descriptionIn the following case study, an orthographic and ortho-typographic analysis will be carried out, by means of which the quality of writing that El Río newspaper issues for its respective target will be determined and in a general way to be able to determine which variables are met, or in the opposite case, what are the shortcomings so that the media can correct and provide its audience with better information as the main objective. The regulations that govern the language are the fundamental basis for defining a good syntax in spelling writing and an aesthetic style that can define the professionalism of both the environment and the professionals who work in their area of competence. Generating trust and loyalty for those who acquire the product constantly in search of staying informed about events at the local and international level, educating those who do not have access to other means of communication that are in full swing of technology and innovation. As the investigation progresses, it is possible to visualize some techniques that provide relevant information about the medium, to obtain the results proposed in the objective through a detailed analysis that will be observed in the printed issue of the copies of the newspaper during a certain period of time.es_ES
dc.description.abstractEn el siguiente estudio de caso se va realizar un análisis ortográfico y orto-tipográfico, mediante el cual se va determinar la calidad de redacción que emite Diario El Río para su respectivo target y de manera general poder determinar cuáles son las variables que se cumplen, o en el caso contrario cuales son las falencias para que el medio pueda corregir y brindar a su público una mejor información como objetivo principal. Las normativas que rigen en el idioma son la base fundamental para definir una buena sintaxis en la redacción ortográfica y un estilo estético que pueda definir el profesionalismo tanto del medio, cómo de los periodistas que se desempeñan en el área de su competencia. Generando confianza y fidelidad para quienes adquieren el producto constantemente en busca de mantenerse informados sobre los aconteceres a nivel local e internacional, educando a quienes no tienen acceso a otros medios de comunicación que se encuentran en pleno auge de la tecnología e innovación. A medida que avance la investigación se puede visualizar algunas técnicas que aportan información relevante sobre el medio, para obtener los resultados propuestos en el objetivo mediante un análisis detallado que se va observar en la emisión impresa de los ejemplares del periódico durante un lapso determinado.es_ES
dc.format.extent33 p.es_ES
dc.language.isoeses_ES
dc.publisherBABAHOYO: UTB, 2020es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectOrtografíaes_ES
dc.subjectOrto-tipografíaes_ES
dc.subjectPeriodistases_ES
dc.subjectRedacciónes_ES
dc.titleAnálisis ortográfico y ortopográfico en la redacción de noticias de diario El Río en el cantón Babahoyoes_ES
dc.typebachelorThesises_ES


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Atribución-NoComercial-SinDerivadas 3.0 Ecuador
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