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Estrategias de marketing aplicadas para el desarrollo turístico del complejo Agroturistico Mango Tour del cantón Puebloviejo
| dc.contributor.advisor | Candell Saldarreaga, Ana Maria | |
| dc.contributor.author | Bustamante Fajardo, Diana Marlene | |
| dc.date.accessioned | 2020-05-31T01:40:38Z | |
| dc.date.available | 2020-05-31T01:40:38Z | |
| dc.date.issued | 2020-01 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8057 | |
| dc.description | The present investigation is focused on "marketing strategies applied to the tourist development of the complex agroturístico mango tour of the canton Puebloviejo", where he intended to inform and to be informed about the complex agroturístico Mango Tour, and thus generate greater influx of tourists. The complex agroturístico of Canton Puebloviejo km 6, track Campo Alegre, located in the province of the rivers, which offers a great alternative of recreation being its main attraction the direct contact with the nature and the path of the handle. Account with 42 hectares conformed by 5 stages between them only two are in operation, enjoy swimming, tree house, horseback riding, recreational activity of the sport fishing and the course of the route of the handle with your tasting. The research project is focused on the marketing strategies, therefore performed a quantitative and qualitative research using tools such as; encuetas and observations to know the preferences attractions especially the agrotourism in visitors to the complex. The present case study aims to analyze the marketing strategies for tourism development in the complex, allowing the increase of tourists through different activities such as, rusta of mango, sporting fishings, camping, allowing an economic contribution to the population and to the complex, for its part visitors enjoy next to their relatives and friends a moment of recreation, in addition the tasting of tropical flavors and typical food of the area. | es_ES |
| dc.description | The present investigation is focused on "marketing strategies applied to the tourist development of the complex agroturístico mango tour of the canton Puebloviejo", where he intended to inform and to be informed about the complex agroturístico Mango Tour, and thus generate greater influx of tourists. The complex agroturístico of Canton Puebloviejo km 6, track Campo Alegre, located in the province of the rivers, which offers a great alternative of recreation being its main attraction the direct contact with the nature and the path of the handle. Account with 42 hectares conformed by 5 stages between them only two are in operation, enjoy swimming, tree house, horseback riding, recreational activity of the sport fishing and the course of the route of the handle with your tasting. The research project is focused on the marketing strategies, therefore performed a quantitative and qualitative research using tools such as; encuetas and observations to know the preferences attractions especially the agrotourism in visitors to the complex. The present case study aims to analyze the marketing strategies for tourism development in the complex, allowing the increase of tourists through different activities such as, rusta of mango, sporting fishings, camping, allowing an economic contribution to the population and to the complex, for its part visitors enjoy next to their relatives and friends a moment of recreation, in addition the tasting of tropical flavors and typical food of the area. | es_ES |
| dc.description.abstract | La presente investigación va enfocado al “Estrategias de marketing aplicadas para el desarrollo turístico del complejo agroturístico mango tour del cantón Puebloviejo”, donde se pretende informar y dar a conocer sobre el complejo agroturístico Mango Tour, y así generar mayor afluencia de turistas. El complejo agroturístico del cantón Puebloviejo km 6, vía Campo Alegre, ubicado en la provincia de Los Ríos, el cual ofrece una gran alternativa de recreación siendo su principal atracción el contacto directo con la naturaleza y la ruta del mango. Cuenta con 42 hectáreas conformadas por 5 etapas entre ellas solo dos están en funcionamiento, disfrutar de piscina, casa de árbol, paseo a caballo, actividad recreativa de la pesca deportiva y el recorrido de la ruta del mango con su degustación. El proyecto de investigación está enfocado en las estrategias de marketing, por tanto se realizara una investigación cuantitativa y cualitativa mediante herramientas como; encuetas y observaciones para conocer las preferencias turísticas especialmente el agroturismo en los visitantes al complejo. El presente estudio de caso pretende analizar las estrategias de marketing para el desarrollo turístico del complejo, permitiendo el incremento de turistas a través de diferentes actividades como, rusta del mango, pescas deportivas, camping, permitiendo un aporte económico a la población y al complejo, por su parte los visitantes gozaran junto a sus familiares y amistades de un momento de recreación, además la degustación de sabores tropicales y comida típica de la zona. | es_ES |
| dc.format.extent | 28 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Desarrollo turístico | es_ES |
| dc.subject | Agroturismo | es_ES |
| dc.subject | Complejo agroturístico | es_ES |
| dc.title | Estrategias de marketing aplicadas para el desarrollo turístico del complejo Agroturistico Mango Tour del cantón Puebloviejo | es_ES |
| dc.type | bachelorThesis | es_ES |
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