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Turismo sostenible y su impacto en el Cantón Ventanas, año 2019
| dc.contributor.advisor | Navarrete, Relfa Magdalena | |
| dc.contributor.author | Leon Cuenca, Susana Marisol | |
| dc.date.accessioned | 2020-05-12T17:01:49Z | |
| dc.date.available | 2020-05-12T17:01:49Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7916 | |
| dc.description | The present work called “SUSTAINABLE TOURISM AND ITS IMPACT ON THE CANTON VENTANAS, year 2019” is based on the low tourist influx and the lack of interest that is put to generate tourist resources, being this one of the main economic income of the country. Sales being the corn capital of Ecuador and the obligatory crossing point to go to different parts of Ecuador, in addition to having attractions that have not been exploited and that would contribute positively to the economic growth of its inhabitants, currently this has not been generated by the lack of information and tourism promotion, for this a marketing plan will be established in which detailed information of the tourist centers and their services is provided. For the development of this project, a field investigation was used to collect the necessary information and determine the causes of the problem, descriptive research will also be applied to give the most complete possible explanation of the topic and quantitative research to make a study of reality through data collection techniques such as, interview and survey which would help us reach the conclusions and final recommendations. | es_ES |
| dc.description | The present work called “SUSTAINABLE TOURISM AND ITS IMPACT ON THE CANTON VENTANAS, year 2019” is based on the low tourist influx and the lack of interest that is put to generate tourist resources, being this one of the main economic income of the country. Sales being the corn capital of Ecuador and the obligatory crossing point to go to different parts of Ecuador, in addition to having attractions that have not been exploited and that would contribute positively to the economic growth of its inhabitants, currently this has not been generated by the lack of information and tourism promotion, for this a marketing plan will be established in which detailed information of the tourist centers and their services is provided. For the development of this project, a field investigation was used to collect the necessary information and determine the causes of the problem, descriptive research will also be applied to give the most complete possible explanation of the topic and quantitative research to make a study of reality through data collection techniques such as, interview and survey which would help us reach the conclusions and final recommendations. | es_ES |
| dc.description.abstract | El presente trabajo denominado “TURISMO SOSTENIBLE Y SU IMPACTO EN EL CANTON VENTANAS, año 2019” está fundamentado por la poca afluencia turística y la falta de interés que se le pone para generar recursos turísticos, siendo este una de los principales ingresos económicos del país. Siendo Ventas la capital maicera del Ecuador y el punto de paso obligatorio para dirigirse hacia diferentes partes del Ecuador, además de contar con atractivos que no se han explotados y que aportarían positivamente al crecimiento económico de sus habitantes, actualmente esto no se ha generado por la falta de información y promoción turística, para ello se establecerá un plan de marketing en el que se brinde información detallada de los centro turísticos y sus servicios. Para el desarrollo de esta proyecto se utilizó una investigación de campo para recolectar la información necesaria y determinar las causas de la problemática, también se aplicara la investigación descriptiva para dar una explicación lo más completa posible del tema y la investigación cuantitativa para hacer un estudio de la realidad a través de las técnicas de recolección de datos como la, entrevista y encuesta las cuales nos servirían para llegar a las conclusiones y recomendaciones finales. | es_ES |
| dc.format.extent | 89 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo sostenible | es_ES |
| dc.subject | Impacto en el cantón Ventanas | es_ES |
| dc.subject | Plan de marketing | es_ES |
| dc.title | Turismo sostenible y su impacto en el Cantón Ventanas, año 2019 | es_ES |
| dc.type | bachelorThesis | es_ES |
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