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Niveles de ventas de la empresa ordagro – compañía de comercio, sucursal Babahoyo
| dc.contributor.advisor | Pazmiño Gavilánez, Washington Enrique | |
| dc.contributor.author | Avilés Coloma, Limner Roxana | |
| dc.date.accessioned | 2020-05-07T00:33:55Z | |
| dc.date.available | 2020-05-07T00:33:55Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7852 | |
| dc.description | The present study was developed with the purpose of analyzing the causes that originate the decrease of the sales levels of the company ORDAGRO S.A - Agency Babahoyo, in the last 3 years. Through the use of relevant research techniques, it was obtained that the company does not have adequate promotion and advertising strategies for products. It was also known that the company has not made known or firmly position the brands of the products it offers in the local market. The company lacks appropriate strategies to build customer loyalty with its products, so this has a negative effect on the company that runs the risk of losing the captured customers and the effect of customer escape. As is common knowledge, a company without sales runs the risk of definitive closure. These and other negative features that affect the company are further detailed in the development of this study. | es_ES |
| dc.description | The present study was developed with the purpose of analyzing the causes that originate the decrease of the sales levels of the company ORDAGRO S.A - Agency Babahoyo, in the last 3 years. Through the use of relevant research techniques, it was obtained that the company does not have adequate promotion and advertising strategies for products. It was also known that the company has not made known or firmly position the brands of the products it offers in the local market. The company lacks appropriate strategies to build customer loyalty with its products, so this has a negative effect on the company that runs the risk of losing the captured customers and the effect of customer escape. As is common knowledge, a company without sales runs the risk of definitive closure. These and other negative features that affect the company are further detailed in the development of this study. | es_ES |
| dc.description.abstract | El presente estudio se desarrolló con el propósito de analizar las causas que originan el decrecimiento de los niveles de ventas de la compañía ORDAGRO S.A – Agencia Babahoyo, en los últimos 3 años. Por medio del uso de las técnicas de investigación pertinentes, se obtuvo que la empresa no cuenta con estrategias de promoción y publicidad de productos adecuada. También se conoció que la empresa no ha dado a conocer o posicionar firmemente las marcas de los productos que oferta en el mercado local. La empresa carece de estrategias apropiadas para fidelizar a los clientes con sus productos por lo que esto guarda un efecto negativo para la compañía que corre el riesgo de perder a los clientes captados y que se produzca el efecto de fuga de clientes. Como es de saber común, una empresa sin ventas corre el riesgo de cierre definitivo. Estas y otras particularidades negativas que afectan a la compañía se detallan más a fondo en el desarrollo del presente estudio. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Niveles de ventas | es_ES |
| dc.subject | Estrategias de promoción y publicidad | es_ES |
| dc.subject | Marcas | es_ES |
| dc.subject | fidelizar clientes | es_ES |
| dc.subject | Fuga de clientes | es_ES |
| dc.title | Niveles de ventas de la empresa ordagro – compañía de comercio, sucursal Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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