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Análisis de la imagen empresarial de la empresa CREATIVO de la ciudad de Babahoyo
| dc.contributor.advisor | Escobar Mayorga, Diana | |
| dc.contributor.author | Sudario López, Carlos Alfredo | |
| dc.date.accessioned | 2020-05-02T17:28:47Z | |
| dc.date.available | 2020-05-02T17:28:47Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7622 | |
| dc.description | The graphic design company CREATIVO has been dedicated to the marketing and sale of advertising for 10 years, providing visual communication services and products, among other products that serve to advertise, as well as advice on models for the development of advertising materials As a problematic situation, the company Creativo is going through a difficult time due to the fact that the appropriate tools are not being implemented to publicize the services and goods that they offer, this directly and very noticeably affects its development. The inexperience and the lack of a correct management of administrative resources have caused a stagnation in terms of growth as a company; The company does not have a structured marketing plan, therefore it cannot participate in the market in a notorious way within the city of Babahoyo. | es_ES |
| dc.description | The graphic design company CREATIVO has been dedicated to the marketing and sale of advertising for 10 years, providing visual communication services and products, among other products that serve to advertise, as well as advice on models for the development of advertising materials As a problematic situation, the company Creativo is going through a difficult time due to the fact that the appropriate tools are not being implemented to publicize the services and goods that they offer, this directly and very noticeably affects its development. The inexperience and the lack of a correct management of administrative resources have caused a stagnation in terms of growth as a company; The company does not have a structured marketing plan, therefore it cannot participate in the market in a notorious way within the city of Babahoyo. | es_ES |
| dc.description.abstract | La empresa de diseño gráfico CREATIVO se dedica a la comercialización y venta de publicidad desde hace 10 años, brinda servicio y productos de comunicación visual, entre otros productos que sirven para publicitar, además de asesoramiento en cuanto a modelos para el desarrollo de materiales de publicidad Como situación problemática, la empresa Creativo atraviesa un momento de dificultad debido a que no se están implementando las herramientas adecuadas para dar a conocer los servicios y bienes que ofertan, esto afecta de forma directa y muy notoria de desarrollo de la misma. La inexperiencia y la carencia de un correcto manejo de los recursos administrativos han ocasionado un estancamiento en cuanto al crecimiento como empresa; la empresa no cuenta con un plan estructurado de marketing, por ende no puede participar en el mercado de una manera notoria dentro de la ciudad de Babahoyo. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Imagen corporativa | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Plan | es_ES |
| dc.title | Análisis de la imagen empresarial de la empresa CREATIVO de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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