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Efectividad en la Toma de Decisiones de la Distribuidora de Cerveza Hermanos Ortega de la ciudad de Ventanas
| dc.contributor.advisor | Fernández Bayas, Teófilo Roberto | |
| dc.contributor.author | Benites García, Stefanía Lisbeth | |
| dc.date.accessioned | 2020-04-30T01:02:32Z | |
| dc.date.available | 2020-04-30T01:02:32Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7516 | |
| dc.description | The present case study has been carried out at the "Hermanos Ortega" beer distributor, the central theme of analysis corresponds to the effectiveness in decision-making, where it has been possible to observe problems such as: deficiencies in the basic functions of the administration (planning, organization, direction and control), authoritarian leadership, insufficient personnel at certain times of the year, deteriorated labor relations and the non-allocation of budget for the design and application of strategies aimed at obtaining a better position in the market. The objective of the investigative work is to determine the importance of business decisions for the effective operation of the distribution company being analyzed. The study is of a descriptive type in which the deductive method is used, the research techniques used are the interview and survey, the first directed at the manager of the distributor and the second at the employees who work in the organization. The results obtained reflect that the company needs to make adjustments in terms of administrative management since it is not making the best decisions to help it achieve business growth. The investigation concludes by stating that there is job dissatisfaction on the part of the collaborators; Furthermore, a technical process is not carried out in terms of a market study to improve business conditions | es_ES |
| dc.description | The present case study has been carried out at the "Hermanos Ortega" beer distributor, the central theme of analysis corresponds to the effectiveness in decision-making, where it has been possible to observe problems such as: deficiencies in the basic functions of the administration (planning, organization, direction and control), authoritarian leadership, insufficient personnel at certain times of the year, deteriorated labor relations and the non-allocation of budget for the design and application of strategies aimed at obtaining a better position in the market. The objective of the investigative work is to determine the importance of business decisions for the effective operation of the distribution company being analyzed. The study is of a descriptive type in which the deductive method is used, the research techniques used are the interview and survey, the first directed at the manager of the distributor and the second at the employees who work in the organization. The results obtained reflect that the company needs to make adjustments in terms of administrative management since it is not making the best decisions to help it achieve business growth. The investigation concludes by stating that there is job dissatisfaction on the part of the collaborators; Furthermore, a technical process is not carried out in terms of a market study to improve business conditions | es_ES |
| dc.description.abstract | El presente caso de estudio se ha realizado en la Distribuidora de cerveza “Hermanos Ortega”, el tema central de análisis corresponde a la efectividad en la toma de decisiones, en donde se ha podido observar problemáticas tales como: deficiencias en las funciones básicas de la administración (planificación, organización, dirección y control), liderazgo autoritario, insuficiencia de personal en determinadas temporadas del año, relaciones laborales deterioradas y la no asignación de presupuesto para el diseño y aplicación de estrategias direccionadas a obtener un mejor posicionamiento en el mercado. El objetivo del trabajo investigativo es determinar la importancia que tienen las decisiones empresariales para el funcionamiento efectivo de la distribuidora motivo de análisis. El estudio es de es de tipo descriptivo en el que se emplea el método deductivo, las técnicas de investigación utilizadas son la entrevista y encuesta, la primera dirigida al gerente de la distribuidora y la segunda a los colaboradores que trabajan en la organización. Los resultados obtenidos reflejan que la empresa necesita realizar ajustes en cuanto a la gestión administrativa puesto que no está tomando las mejores decisiones que le ayuden a obtener un crecimiento empresarial. La investigación concluye manifestando que existe insatisfacción laboral por parte de los colaboradores; además, no se realiza un proceso técnico en cuanto a un estudio de mercado para mejorar las condiciones del negocio | es_ES |
| dc.format.extent | 24 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Toma de decisiones | es_ES |
| dc.subject | Eficacia | es_ES |
| dc.subject | Eficiencia | es_ES |
| dc.subject | Clima laboral | es_ES |
| dc.subject | Insuficiencia de personal | es_ES |
| dc.title | Efectividad en la Toma de Decisiones de la Distribuidora de Cerveza Hermanos Ortega de la ciudad de Ventanas | es_ES |
| dc.type | bachelorThesis | es_ES |
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