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Patrones de gastos de turistas que viajan a destinos de Sol y Playa, cantón Salinas
| dc.contributor.advisor | Montecé Macías, Marjorie Maleni | |
| dc.contributor.author | Moreira Bajaña, Mírela Jamileth | |
| dc.date.accessioned | 2024-05-01T22:40:14Z | |
| dc.date.available | 2024-05-01T22:40:14Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/16387 | |
| dc.description | The present case study is titled “Expenditure patterns of tourists traveling to Sun and Beach destinations” focused on the town of Salinas canton, this study addresses the problem focused on the fact that companies and local authorities cannot act effectively if They do not have a deep knowledge of the tourist spending patterns of visitors, with the objective of analyzing the spending patterns of tourists who visit destinations in Sol y Playa, Salinas canton. To carry out this research, a non-experimental cross-sectional methodological design was used with a descriptive-exploratory scope under a quantitative approach, completing the information collection techniques of the documentary review and the survey whose instrument was a questionnaire of 10 approved questions and validated by the teacher tutor, resulting in 35% of those surveyed whose budget is allocated directly to their lodging and food, concluding that most of their budget is allocated to lodging and food, therefore it is recommended to diversify the price options to satisfy the needs and budget of visitors due to the importance of actively promoting the Salinas canton as a tourist destination. | es_ES |
| dc.description | The present case study is titled “Expenditure patterns of tourists traveling to Sun and Beach destinations” focused on the town of Salinas canton, this study addresses the problem focused on the fact that companies and local authorities cannot act effectively if They do not have a deep knowledge of the tourist spending patterns of visitors, with the objective of analyzing the spending patterns of tourists who visit destinations in Sol y Playa, Salinas canton. To carry out this research, a non-experimental cross-sectional methodological design was used with a descriptive-exploratory scope under a quantitative approach, completing the information collection techniques of the documentary review and the survey whose instrument was a questionnaire of 10 approved questions and validated by the teacher tutor, resulting in 35% of those surveyed whose budget is allocated directly to their lodging and food, concluding that most of their budget is allocated to lodging and food, therefore it is recommended to diversify the price options to satisfy the needs and budget of visitors due to the importance of actively promoting the Salinas canton as a tourist destination. | es_ES |
| dc.description.abstract | El presente estudio de caso se titula “Patrones de gastos de turistas que viajan a destinos de Sol y Playa” enfocado en la localidad del cantón Salinas, este estudio abordo la problemática enfocada en que las empresas y autoridades locales no pueden actuar de manera efectiva si no tienen un conocimiento profundo de los patrones de gastos turísticos de los visitante, teniendo como objetivo Analizar cuáles son los patrones de gastos de los turistas que visitan destinos de Sol y Playa, cantón Salinas. Para cumplir con la presente investigación se utilizó un diseño metodológico no experimental de corte transversal con un alcance descriptivo-exploratorio bajo un enfoque cuantitativo completando de las técnicas de recolección de información la revisión documental y la encuesta cuyo instrumento fue un cuestionario de 10 preguntas aprobadas y validadas por la docente tutora, dando como resultados que un 35% de los encuestado su presupuesto va destinado directamente a su hospedaje y su alimentación concluyendo la mayor parte de su presupuesto va destinado al hospedaje y la alimentación por ende se recomienda diversificar las opciones de precios para satisfacer las necesidades y presupuesto de los visitantes debido a la importancia a la hora de promover activamente y turísticamente el cantón Salinas. | es_ES |
| dc.format.extent | 36 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Patrones de gastos | es_ES |
| dc.subject | Destinos de Sol y Playa | es_ES |
| dc.subject | Cantón Salinas | es_ES |
| dc.subject | Hospedaje y alimentación | es_ES |
| dc.title | Patrones de gastos de turistas que viajan a destinos de Sol y Playa, cantón Salinas | es_ES |
| dc.type | bachelorThesis | es_ES |
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