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LAS REVISTAS Y SUS ADAPTACIONES A LAS NUEVAS FORMAS DE CONSUMO EN LA ERA DIGITAL
| dc.contributor.advisor | HIDALGO FAUSTO | |
| dc.contributor.author | CEDEÑO SANCHEZ, ITATI PAULINA | |
| dc.contributor.author | CEDEÑO SANCHEZ, LIZ ITATI | |
| dc.date.accessioned | 2024-04-05T14:39:10Z | |
| dc.date.available | 2024-04-05T14:39:10Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15920 | |
| dc.description | This study investigates how magazines in Ecuador, particularly in Babahoyo, have adapted their content strategies, business models, and technologies to meet the consumption patterns in the digital age, evaluating the impact of these adaptations on the quality and diversity of the content offered, as well as on their economic sustainability. Drawing on theories of network communication and media convergence, this work examines the transition of traditional magazines to digital platforms, emphasizing the importance of innovation and interactivity in content production. The mixed-methodology approach reveals that, although magazines such as "Vistazo", "GK", and "Jaccely" have implemented various digital strategies, they confront significant economic challenges and increasing competition. The findings confirm the hypothesis that magazines effectively adapting to new digital consumption forms are more likely to maintain their relevance and viability. The study underscores the necessity for diversified monetization strategies, enhanced audience engagement through social networks, and the importance of digital skills training for editorial teams. In conclusion, digital adaptation is essential for the survival of magazines in Ecuador, necessitating a holistic approach that includes technological innovations as well as organizational and cultural shifts. | es_ES |
| dc.description | This study investigates how magazines in Ecuador, particularly in Babahoyo, have adapted their content strategies, business models, and technologies to meet the consumption patterns in the digital age, evaluating the impact of these adaptations on the quality and diversity of the content offered, as well as on their economic sustainability. Drawing on theories of network communication and media convergence, this work examines the transition of traditional magazines to digital platforms, emphasizing the importance of innovation and interactivity in content production. The mixed-methodology approach reveals that, although magazines such as "Vistazo", "GK", and "Jaccely" have implemented various digital strategies, they confront significant economic challenges and increasing competition. The findings confirm the hypothesis that magazines effectively adapting to new digital consumption forms are more likely to maintain their relevance and viability. The study underscores the necessity for diversified monetization strategies, enhanced audience engagement through social networks, and the importance of digital skills training for editorial teams. In conclusion, digital adaptation is essential for the survival of magazines in Ecuador, necessitating a holistic approach that includes technological innovations as well as organizational and cultural shifts. | es_ES |
| dc.description.abstract | Este estudio investiga cómo las revistas en Ecuador, especialmente en Babahoyo, han adaptado sus estrategias de contenido, modelos de negocio y tecnologías para satisfacer los patrones de consumo en la era digital, evaluando el impacto de estas adaptaciones en la calidad y diversidad del contenido ofrecido, así como en su sostenibilidad económica. Inspirado en teorías de la comunicación en red y la convergencia mediática, este trabajo examina la transición de las revistas tradicionales hacia plataformas digitales, destacando la importancia de la innovación y la interactividad en la producción de contenido. La metodología mixta utilizada revela que, aunque las revistas "Vistazo", "GK", y "Jaccely" han implementado diversas estrategias digitales, enfrentan desafíos económicos significativos y una competencia creciente. Los resultados confirman la hipótesis de que las revistas que se adaptan efectivamente a las nuevas formas de consumo digital tienen una mayor probabilidad de mantener su relevancia y viabilidad. Este estudio subraya la necesidad de estrategias de monetización diversificadas, una mayor interacción con la audiencia a través de redes sociales y la importancia de la capacitación en habilidades digitales para el personal editorial. En conclusión, la adaptación digital es crucial para la supervivencia de las revistas en Ecuador, requiriendo un enfoque holístico que abarque tanto innovaciones tecnológicas como cambios organizacionales y culturales. | es_ES |
| dc.format.extent | 56p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000017; | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Adaptación Digital | es_ES |
| dc.subject | Revistas Ecuatorianas | es_ES |
| dc.subject | Consumo de Medios | es_ES |
| dc.subject | Estrategias de Contenido | es_ES |
| dc.subject | Modelos de Monetización | es_ES |
| dc.subject.other | COMUNICACION | es_ES |
| dc.title | LAS REVISTAS Y SUS ADAPTACIONES A LAS NUEVAS FORMAS DE CONSUMO EN LA ERA DIGITAL | es_ES |
| dc.type | bachelorThesis | es_ES |
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