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Preproducción y su impacto en la calidad y resultados de las fotografías publicitarias.
| dc.contributor.advisor | Campi Maldonado, Alejandra | |
| dc.contributor.author | Ávila Villamar, Michelle Antonela | |
| dc.contributor.author | Villacis Alcívar, Adriana Karellys | |
| dc.date.accessioned | 2024-04-04T19:12:35Z | |
| dc.date.available | 2024-04-04T19:12:35Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15914 | |
| dc.description | The purpose of the following research is to analyze the impact that Preproduction generates on the quality of results of advertising photographs in the city of Babahoyo, following a study procedure with a descriptive and exploratory approach that allows us to collect all the necessary information through interviews taken by professional photographers. Ruled by appropriate instruments such as questionnaires with clear and concise questions regarding the topic being investigated and thus effectively determine this entire analysis process. For this, it was important to establish an order of research, starting with the presentation of the topic, the contextualization of the problem and background, the main objectives of the study and a theoretical framework that supports the hypothetical, culminating with the methodology, techniques and instruments and the conclusions that show the importance of carrying out this type of investigation that allows us to know more about the process that is carried out in an advertising photograph and the impact of pre-production on obtaining quality results. | es_ES |
| dc.description | The purpose of the following research is to analyze the impact that Preproduction generates on the quality of results of advertising photographs in the city of Babahoyo, following a study procedure with a descriptive and exploratory approach that allows us to collect all the necessary information through interviews taken by professional photographers. Ruled by appropriate instruments such as questionnaires with clear and concise questions regarding the topic being investigated and thus effectively determine this entire analysis process. For this, it was important to establish an order of research, starting with the presentation of the topic, the contextualization of the problem and background, the main objectives of the study and a theoretical framework that supports the hypothetical, culminating with the methodology, techniques and instruments and the conclusions that show the importance of carrying out this type of investigation that allows us to know more about the process that is carried out in an advertising photograph and the impact of pre-production on obtaining quality results. | es_ES |
| dc.description.abstract | La siguiente investigación tiene como propósito analizar el impacto que genera la Preproducción en la calidad de resultados de las fotografías publicitarias en la ciudad de Babahoyo, siguiendo un procedimiento de estudio con enfoque descriptivo y exploratorio que nos permita recopilar toda la información necesaria a través de entrevistas realizadas a fotógrafos profesionales. Regido de los instrumentos adecuados como cuestionarios con preguntas claras y concisas respecto al tema que se está investigando y así determinar de manera efectiva todo este proceso de análisis. Para ello fue importante establecer un orden de investigación, empezando con la presentación del tema, la contextualización de la problemática y antecedentes, los objetivos principales de estudio y un marco teórico que sustente lo hipotético, culminando con la metodología, técnicas e instrumentos y las conclusiones que evidencian la importancia de realizar este tipo de indagaciones que nos permite saber más acerca del proceso que se lleva a cabo en una fotografía publicitaria y la incidencia de la preproducción en la obtención de resultados de calidad. | es_ES |
| dc.format.extent | 60p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000014; | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Preproducción | es_ES |
| dc.subject | impacto | es_ES |
| dc.subject | calidad | es_ES |
| dc.subject | fotografía publicitaria | es_ES |
| dc.subject.other | COMUNICACION | es_ES |
| dc.title | Preproducción y su impacto en la calidad y resultados de las fotografías publicitarias. | es_ES |
| dc.type | bachelorThesis | es_ES |
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