Mostrar el registro sencillo del ítem
EL USO DE LA INTELIGENCIA ARTIFICIAL EN LA MANIPULACIÓN DE LA INFORMACIÓN PERIODISTICA
dc.contributor.advisor | CAMPI CEVALLOS, CUMANDA | |
dc.contributor.author | YEPEZ PLAZARTE, LUIGGI GEOVANNY | |
dc.date.accessioned | 2024-04-04T16:13:43Z | |
dc.date.available | 2024-04-04T16:13:43Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15904 | |
dc.description | The general objective of the research is to analyze the impact of the use of artificial intelligence (AI) in the manipulation of journalistic information. To achieve this objective, a Mixed methodology with a comparative method will be used. Firstly, an exhaustive review of the existing literature on the subject will be carried out to understand the state of the art and trends in the use of AI in the journalistic field, as well as its possible implications in the manipulation of information. This review will allow us to establish a solid theoretical framework based on previous research. Subsequently, in-depth interviews will be carried out with journalists, AI experts and media users to collect qualitative data on their perceptions, experiences and opinions on the topic. Surveys were also developed with students from the Cominication Career of the Technical University of Babahoyo. These interviews and surveys will provide a detailed understanding of how AI is used in journalistic practice and how it can influence the manipulation of information. Finally, the results of both methodological approaches will be integrated to offer robust conclusions and recommendations for journalists, communication professionals and AI developers on how to mitigate the risks of information manipulation in a media environment increasingly dominated by technology. | es_ES |
dc.description | The general objective of the research is to analyze the impact of the use of artificial intelligence (AI) in the manipulation of journalistic information. To achieve this objective, a Mixed methodology with a comparative method will be used. Firstly, an exhaustive review of the existing literature on the subject will be carried out to understand the state of the art and trends in the use of AI in the journalistic field, as well as its possible implications in the manipulation of information. This review will allow us to establish a solid theoretical framework based on previous research. Subsequently, in-depth interviews will be carried out with journalists, AI experts and media users to collect qualitative data on their perceptions, experiences and opinions on the topic. Surveys were also developed with students from the Cominication Career of the Technical University of Babahoyo. These interviews and surveys will provide a detailed understanding of how AI is used in journalistic practice and how it can influence the manipulation of information. Finally, the results of both methodological approaches will be integrated to offer robust conclusions and recommendations for journalists, communication professionals and AI developers on how to mitigate the risks of information manipulation in a media environment increasingly dominated by technology. | es_ES |
dc.description.abstract | El objetivo general de la investigación es analizar el impacto del uso de la inteligencia artificial (IA) en la manipulación de la información periodística. Para lograr este objetivo, se utilizará una metodología Mixta con un metodo comparativo En primer lugar, se realizará una revisión exhaustiva de la literatura existente sobre el tema para comprender el estado del arte y las tendencias en el uso de IA en el ámbito periodístico, así como sus posibles implicaciones en la manipulación de la información. Esta revisión permitirá establecer un marco teórico sólido y fundamentado en investigaciones previas. Posteriormente, se llevarán a cabo entrevistas en profundidad con periodistas, expertos en IA y usuarios de medios de comunicación para recopilar datos cualitativos sobre sus percepciones, experiencias y opiniones sobre el tema, asi mismo se desarrollaron encuestas a estudiantes de la Carrera de Comunicacion de la Universidad Tecnica de Babahoyo. Estas entrevistas y encuestas proporcionarán una comprensión detallada de cómo se utiliza la IA en la práctica periodística y cómo puede influir en la manipulación de la información. Finalmente, se integrarán los resultados de ambos enfoques metodológicos para ofrecer conclusiones robustas y recomendaciones para periodistas, profesionales de la comunicación y desarrolladores de IA sobre cómo mitigar los riesgos de manipulación de la información en un entorno mediático cada vez más dominado por la tecnología. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo | es_ES |
dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000010; | |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Inteligencia Artificial | es_ES |
dc.subject | Manipulacion de la Informacion | es_ES |
dc.subject | Periodismo | es_ES |
dc.subject | Investigacion Mixta | es_ES |
dc.subject.other | COMUNICACION | es_ES |
dc.title | EL USO DE LA INTELIGENCIA ARTIFICIAL EN LA MANIPULACIÓN DE LA INFORMACIÓN PERIODISTICA | es_ES |
dc.type | bachelorThesis | es_ES |