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Calidad del servicio en la atención al cliente del Supermercado Wil Market de la parroquia Febres Cordero, en el periodo 2023.
| dc.contributor.advisor | Vanegas Rodríguez, Vicente Valentino | |
| dc.contributor.author | Yépez Meza, Maylin Noelia | |
| dc.date.accessioned | 2024-04-02T00:42:08Z | |
| dc.date.available | 2024-04-02T00:42:08Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15890 | |
| dc.description | This case study entitled "Quality of service in customer service at the Wil Market supermarket in the Febres Cordero parish" has the general objective of analyzing the quality of service in customer service provided by the Will Market supermarket to promote customer loyalty and thus also improve the image of the supermarket and increase its sales. Quantitative and qualitative research methods were applied to reinforce the approach to the problems presented, information was collected through research instruments such as the SWOT matrix, structured surveys and semi-structured interviews. In addition, the theoretical bases were reinforced with different sources of expert authors on the subject of customer service quality, since for any company the customer is the most important part so all plans and strategies should be focused and developed based on them and thus Wil Market supermarket reach success. | es_ES |
| dc.description | This case study entitled "Quality of service in customer service at the Wil Market supermarket in the Febres Cordero parish" has the general objective of analyzing the quality of service in customer service provided by the Will Market supermarket to promote customer loyalty and thus also improve the image of the supermarket and increase its sales. Quantitative and qualitative research methods were applied to reinforce the approach to the problems presented, information was collected through research instruments such as the SWOT matrix, structured surveys and semi-structured interviews. In addition, the theoretical bases were reinforced with different sources of expert authors on the subject of customer service quality, since for any company the customer is the most important part so all plans and strategies should be focused and developed based on them and thus Wil Market supermarket reach success. | es_ES |
| dc.description.abstract | El presente caso de estudio titulado "Calidad del servicio en la atención al cliente del supermercado Wil Market de la parroquia Febres Cordero" tiene como objetivo general Analizar la calidad del servicio en la atención al cliente que brinda el supermercado Will Market para fomentar la fidelización de los clientes y de esta forma también mejorar la imagen del supermercado y que sus ventas aumenten. Se aplicó los métodos de investigación cuantitativa y cualitativo para reforzar el enfoque de la problemática presentada, se recogió información a través de los instrumentos de investigación como son la matriz FODA, encuestas estructuradas y entrevista semi estructurada. Además, se reforzaron las bases teóricas con diferentes fuentes de autores expertos en el tema de la calidad del servicio al cliente, dado que para toda empresa el cliente es la parte más importante por lo que todos los planes y las estrategias deben enfocarse y desarrollarse en base a ellos y así el supermercado Wil Market alcance el éxito. | es_ES |
| dc.format.extent | 43 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Calidad | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.subject | Capacitación | es_ES |
| dc.title | Calidad del servicio en la atención al cliente del Supermercado Wil Market de la parroquia Febres Cordero, en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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