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Gestión administrativa de la empresa Serviagro del cantón Baba, durante el periodo 2023.
| dc.contributor.advisor | Pazmiño Gavilánez, Washington Enrique | |
| dc.contributor.author | Sanlong León, Nayeli Analía | |
| dc.date.accessioned | 2024-03-28T22:16:07Z | |
| dc.date.available | 2024-03-28T22:16:07Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15871 | |
| dc.description | Administrative management in a chemical products company is essential because it guarantees it is proper functioning, focusing especially on the marketing area. In this context, marketing not only contributes to revenue generation. Also, guides administrative management by providing valuable data, effectives strategies, and a deep understanding of how the company is perceived in the market. It even integrates perspectives into daily decision-making. It is essential for effective administrative management aligned with business objectives. In addition, it focuses on examining how the company has planned, implemented, and evaluated its initiatives in the marketing plan to achieve its business objectives. Likewise, various aspects are explored, such as its position in the agricultural market through marketing strategies. The identification of the target market, the execution of advertising campaigns, and the use of digital tools and social networks examined are. This marketing approach is directly related to business strategies since success in the marketing of agricultural products depends largely on effective management in this area. The evaluation focuses on understanding how these marketing strategies directly contribute to business objectives, being essential for consolidating presence in the agricultural market. It even evaluates how marketing strategies contribute to the company's business objectives. | es_ES |
| dc.description | Administrative management in a chemical products company is essential because it guarantees it is proper functioning, focusing especially on the marketing area. In this context, marketing not only contributes to revenue generation. Also, guides administrative management by providing valuable data, effectives strategies, and a deep understanding of how the company is perceived in the market. It even integrates perspectives into daily decision-making. It is essential for effective administrative management aligned with business objectives. In addition, it focuses on examining how the company has planned, implemented, and evaluated its initiatives in the marketing plan to achieve its business objectives. Likewise, various aspects are explored, such as its position in the agricultural market through marketing strategies. The identification of the target market, the execution of advertising campaigns, and the use of digital tools and social networks examined are. This marketing approach is directly related to business strategies since success in the marketing of agricultural products depends largely on effective management in this area. The evaluation focuses on understanding how these marketing strategies directly contribute to business objectives, being essential for consolidating presence in the agricultural market. It even evaluates how marketing strategies contribute to the company's business objectives. | es_ES |
| dc.description.abstract | La gestión administrativa en una empresa de producto químicos es esencial debido que garantiza su buen funcionamiento, enfocado especialmente el área de marketing. En este contexto, el marketing no solo contribuye a la generación de ingresos, sino que también orienta la gestión administrativa ya que proporciona datos valiosos, estrategias efectivas y una comprensión profunda de cómo la empresa se percibe en el mercado. Inclusive integra perspectivas en la toma de decisiones diarias, es esencial para una gestión administrativa efectiva y alineada con los objetivos empresariales. Además, se enfoca en examinar desde cómo la empresa ha planificado, implementado y evaluado sus iniciativas en el plan de marketing para alcanzar sus objetivos comerciales. Asimismo, se exploran diversos aspectos tales como su posición en el mercado agrícola a través de estrategias de marketing. Se examina la identificación del mercado objetivo, la ejecución de campañas publicitarias y el uso de herramientas digitales y en las redes sociales. Este enfoque en marketing se relaciona directamente con las estrategias empresariales ya que es el éxito en la comercialización de productos agrícolas y esto depende en gran medida de una gestión efectiva en este ámbito. La evaluación se centra en comprender cómo estas estrategias de marketing contribuyen directamente a los objetivos empresariales, siendo esenciales para la consolidación de la presencia en el mercado agrícola. Inclusive se evalúa cómo las estrategias de marketing contribuyen a los objetivos empresariales de la empresa. | es_ES |
| dc.format.extent | 43 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión administrativa | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Mercado | es_ES |
| dc.subject | Toma de decisiones | es_ES |
| dc.title | Gestión administrativa de la empresa Serviagro del cantón Baba, durante el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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