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Estrategias de comercialización de la Empresa “Marian Plast” en la ciudad de Babahoyo, periodo 2023.
| dc.contributor.advisor | Ortiz Mosquera, César Geovanny | |
| dc.contributor.author | Sánchez Bolaños, Williams Sandro | |
| dc.date.accessioned | 2024-03-28T21:25:35Z | |
| dc.date.available | 2024-03-28T21:25:35Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15868 | |
| dc.description | The present case study whose theme is marketing strategies of the “Marian Plast” store in the city of Babahoyo reveals the various problems that arise every day and how the inadequate implementation of said strategies has affected the sales of this store. company, so it should be considered that marketing strategies are currently very important for large and small businesses because they have become a medium that reaches users immediately, thus ensuring the sale of companies and increase the customer base, even positioning the brand both in the market and in the minds of consumers. Therefore, with this study we intend to analyze the different marketing strategies of “Marian Plast”, which, well implemented, are important tools to increase the company's sales. Regarding the methodology used to know the tastes and preferences of consumers, techniques such as interviews with the administrator were used, as well as the Descriptive method and the research was used Deductive and Inductive, after which based on all the information obtained An alternative was sought to solve the problems presented, so the aforementioned proposal focused on the implementation of marketing strategies so that the store can increase sales and improve its profit rate. | es_ES |
| dc.description | The present case study whose theme is marketing strategies of the “Marian Plast” store in the city of Babahoyo reveals the various problems that arise every day and how the inadequate implementation of said strategies has affected the sales of this store. company, so it should be considered that marketing strategies are currently very important for large and small businesses because they have become a medium that reaches users immediately, thus ensuring the sale of companies and increase the customer base, even positioning the brand both in the market and in the minds of consumers. Therefore, with this study we intend to analyze the different marketing strategies of “Marian Plast”, which, well implemented, are important tools to increase the company's sales. Regarding the methodology used to know the tastes and preferences of consumers, techniques such as interviews with the administrator were used, as well as the Descriptive method and the research was used Deductive and Inductive, after which based on all the information obtained An alternative was sought to solve the problems presented, so the aforementioned proposal focused on the implementation of marketing strategies so that the store can increase sales and improve its profit rate. | es_ES |
| dc.description.abstract | El presente caso de estudio cuyo y tema es estrategias de comercialización de la tienda “Marian Plast” de la ciudad de Babahoyo da a conocer los diversos problemas que se presentan día a día y cómo la inadecuada implementación de dichas estrategias ha afectado las ventas de esta empresa, por lo que se debe considerar, que Las estrategias de comercialización actualmente son muy importantes para grandes y Pequeños negocios porque se han convertido en un medio que llega a los usuarios de manera inmediata, alcanzando de esta manera asegurar la venta de las empresas y aumentar la base de clientes, llegando incluso a posicionar la marca tanto en el mercado y en la mente de los consumidores. Por ello, con este estudio se pretende analizar las diferentes estrategias de comercialización de “Marian Plast”, las cuales, bien implementadas son herramientas importantes para incrementar las ventas de la empresa. En cuanto a la metodología utilizada para conocer los gustos y preferencias de los consumidores, se utilizaron técnicas como entrevista al administrador, así como el método Descriptivo y la investigación se hizo uso Deductivo e Inductivo, luego de lo cual con base en toda la información obtenida se buscó una alternativa para solucionar los problemas presentados, por lo que la propuesta antes mencionada se enfocó en la implementación de estrategias de comercialización para que la tienda pueda incrementar las ventas y mejorar su tasa de utilidad | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Comercialización | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Productos | es_ES |
| dc.title | Estrategias de comercialización de la Empresa “Marian Plast” en la ciudad de Babahoyo, periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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