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Gestión de ventas de la Boutique Kpriss en el Cantón La Troncal, provincia de Cañar en el periodo 2023.
| dc.contributor.advisor | Huilcapi Masacón, Magdalena Rosario | |
| dc.contributor.author | Muñoz Zapata, Ashly Jael | |
| dc.date.accessioned | 2024-03-28T05:48:50Z | |
| dc.date.available | 2024-03-28T05:48:50Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15853 | |
| dc.description | This case study is called “Sales management of the Kpriss Boutique in the canton of La Troncal, province of Cañar in the period 2023 and has the objective of analyzing the sales management of the Kpriss Boutique in the canton of La Troncal, province of Cañar in the period 2023; The mixed approach, descriptive, bibliographic and analytical method was used as a methodology, the interview techniques carried out through the structured guide instrument, in addition, a documentary investigation was carried out that led to the design of a comparative matrix where the sales made were specified. in the period 2023; It is concluded that the sales criteria are not met because the sales processes were not established according to the stages that are part of sales management, the results of market segmentation are not the most optimal and the objectives are not achieved. sales projection goals because these are not made based on aspects such as the economic situation of Ecuadorians, microeconomic variables, historical data obtained from sales in previous years and under similar situations; It is recommended to share the data obtained in this research with the members of the sales team, to make known the importance of sales management, the stages that must be carried out according to the process diagram. | es_ES |
| dc.description | This case study is called “Sales management of the Kpriss Boutique in the canton of La Troncal, province of Cañar in the period 2023 and has the objective of analyzing the sales management of the Kpriss Boutique in the canton of La Troncal, province of Cañar in the period 2023; The mixed approach, descriptive, bibliographic and analytical method was used as a methodology, the interview techniques carried out through the structured guide instrument, in addition, a documentary investigation was carried out that led to the design of a comparative matrix where the sales made were specified. in the period 2023; It is concluded that the sales criteria are not met because the sales processes were not established according to the stages that are part of sales management, the results of market segmentation are not the most optimal and the objectives are not achieved. sales projection goals because these are not made based on aspects such as the economic situation of Ecuadorians, microeconomic variables, historical data obtained from sales in previous years and under similar situations; It is recommended to share the data obtained in this research with the members of the sales team, to make known the importance of sales management, the stages that must be carried out according to the process diagram. | es_ES |
| dc.description.abstract | El presente caso de estudio se denomina “Gestión de ventas de la Boutique Kpriss en el cantón La Troncal, provincia de Cañar en el periodo 2023 y tiene el objetivo de analizar la gestión de ventas de la Boutique Kpriss en el cantón La Troncal, provincia de Cañar en el periodo 2023; se utilizó como metodología el enfoque mixto, método descriptivo, bibliográfico y analítico, las técnicas de entrevista llevada a cabo mediante el instrumento de guía estructurada, además, se efectúa una investigación documental que conlleva al diseño de una matriz comparativa donde se especifica las ventas realizadas en el periodo 2023; se concluye que, no se cumplen los criterios de ventas porque no se estableció los procesos de ventas de acuerdo a las etapas que son parte de la gestión de ventas, los resultados de la segmentación de mercado no son los más óptimos y no se logran las metas de proyección de ventas debido a que estas no se realizan en función a aspectos como, situación económica de los ecuatorianos, variables microeconómicas, datos históricos obtenidos de las ventas en años anteriores y bajo situaciones similares; se recomienda, socializar con los integrantes del equipo de ventas los datos obtenidos en esta investigación, para dar a conocer la importancia de gestión de ventas, las etapas que se deben llevar según el diagrama de procesos. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comercialización | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Ventas | es_ES |
| dc.title | Gestión de ventas de la Boutique Kpriss en el Cantón La Troncal, provincia de Cañar en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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