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Gestión de publicidad de la Empresa Corporación Tecnológica Computacional del cantón Babahoyo periodo 2023.
| dc.contributor.advisor | Aguirre Sanabria, Mercy Edith | |
| dc.contributor.author | Almeida Marín, María Belén | |
| dc.date.accessioned | 2024-03-22T22:55:31Z | |
| dc.date.available | 2024-03-22T22:55:31Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15799 | |
| dc.description | The present case study entitled "Advertising management of the Computational Technology Corporation of Babahoyo, during the year 2023" has as a general objective to analyze how the advertising management of the computer technology corporation company is carried out and, in this way, evaluate advertising, to suggest advertising strategies and through it, the image of the company has volume in sales and advertising. Inductive and descriptive research methods are applied to reinforce the approach to the problematic presentation, information was collected through research instruments such as structured surveys and semi-structured interviews. In addition, the theoretical bases were reinforced with different sources from expert authors on the subject of advertising management given that for every company advertising is important so that all strategies, plans must be developed and focused on them and thus the company Corporación Tecnológica Computacional. achieve success. | es_ES |
| dc.description | The present case study entitled "Advertising management of the Computational Technology Corporation of Babahoyo, during the year 2023" has as a general objective to analyze how the advertising management of the computer technology corporation company is carried out and, in this way, evaluate advertising, to suggest advertising strategies and through it, the image of the company has volume in sales and advertising. Inductive and descriptive research methods are applied to reinforce the approach to the problematic presentation, information was collected through research instruments such as structured surveys and semi-structured interviews. In addition, the theoretical bases were reinforced with different sources from expert authors on the subject of advertising management given that for every company advertising is important so that all strategies, plans must be developed and focused on them and thus the company Corporación Tecnológica Computacional. achieve success. | es_ES |
| dc.description.abstract | El presente estudio de caso titulado “Gestión de publicidad de la empresa Corporación Tecnológica Computacional del canto Babahoyo, durante el año 2023” tiene como objetivo general analizar cómo se realiza la gestión de publicidad de la empresa corporación tecnológica computacional y de esta manera evaluar la publicidad, para sugerir estrategias publicitarias y mediante ella, la imagen de la empresa tenga volumen en ventas y en publicidad. Se aplico los métodos de investigación inductivo y descriptivo para reforzar el enfoque de la problemática presentada, se recogió información a través de los instrumentos de investigación como encuestas estructuradas y entrevista semi estructurada. Además, se reforzaron las bases teóricas con diferentes fuentes de autores expertos en el tema de la gestión de publicidad dado que para toda empresa la publicidad es importante para que todas las estrategias, planes deben desarrollarse y enfocarse en ellos y así la empresa Corporación Tecnológica Computacional alcance el éxito. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Publicidad | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Innovación | es_ES |
| dc.subject | Calidad | es_ES |
| dc.title | Gestión de publicidad de la Empresa Corporación Tecnológica Computacional del cantón Babahoyo periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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