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Estrategia de marketing digital en el centro de belleza Dayanna López Makeup del cantón de Babahoyo periodo 2022
| dc.contributor.advisor | Guillin, Milton | |
| dc.contributor.author | López León, Liccy Dayanna | |
| dc.date.accessioned | 2023-11-12T19:16:20Z | |
| dc.date.available | 2023-11-12T19:16:20Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15228 | |
| dc.description | The implementation of this case study focuses on the digital marketing strategy of the Dayanna Lopez Makeup beauty center, which is aimed at the fulfillment and realization of the object of study that deals with analyzing the digitalized marketing of the business, which allowed the establishment of the investigative work variables, with the purpose of knowing the internal situation of the business, in such a way that it manages to improve advertising and positioning in the local market as well as in the minds of consumers and the Rio population in general. Therefore, the purpose of this type of analytical work is to conceptualize the variables and their factors raised in the case study, with the purpose of fulfilling and achieving the research object defined in that case of analysis. Which would allow us to have a scientific basis supported by the perspective of the population in relation to the improvements, strategies and plans that the company should implement in the establishment and thus improve its internal processes as well as its sales income. Thus, it is concluded that marketing strategies influence the development of business, because it directly affects the position of the organization in the market and in the mind of the consumer, which is why it is emphasized that the Dayanna beauty center Lopez Makeup uses digital digital marketing strategies with the purpose that allows them to improve and adequately position the company within a highly competitive and globalized commercial market. | es_ES |
| dc.description | The implementation of this case study focuses on the digital marketing strategy of the Dayanna Lopez Makeup beauty center, which is aimed at the fulfillment and realization of the object of study that deals with analyzing the digitalized marketing of the business, which allowed the establishment of the investigative work variables, with the purpose of knowing the internal situation of the business, in such a way that it manages to improve advertising and positioning in the local market as well as in the minds of consumers and the Rio population in general. Therefore, the purpose of this type of analytical work is to conceptualize the variables and their factors raised in the case study, with the purpose of fulfilling and achieving the research object defined in that case of analysis. Which would allow us to have a scientific basis supported by the perspective of the population in relation to the improvements, strategies and plans that the company should implement in the establishment and thus improve its internal processes as well as its sales income. Thus, it is concluded that marketing strategies influence the development of business, because it directly affects the position of the organization in the market and in the mind of the consumer, which is why it is emphasized that the Dayanna beauty center Lopez Makeup uses digital digital marketing strategies with the purpose that allows them to improve and adequately position the company within a highly competitive and globalized commercial market. | es_ES |
| dc.description.abstract | La implementación de este caso de estudio se centra en la estrategia de marketing digital del centro de belleza Dayanna Lopez Makeup, el cual, se encuentra direccionado al cumplimiento y realización del objeto de estudio que trata en analizar la mercadotecnia digitalizada del negocio, lo que permitió el establecimiento de las variables investigativas de trabajo, con la finalidad de conocer la situación interna del negocio, de tal manera, que logre mejorar la publicidad y posicionamiento en el mercado local como en la mente de los consumidores y población riosense de manera general. Por lo tanto, el propósito de este tipo de trabajo analítico es conceptualizar las variables y sus factores planteados en el estudio de caso, con el propósito de cumplir y lograr el objeto de investigación definido en ese caso de análisis. Lo que permitiría contar con una base científica y sustentada en la perspectiva de la población en relación a las mejoras, estrategias y planes que la empresa debería de implementar en el establecimiento y así mejorar sus procesos internos como también sus ingresos por ventas. Así, se concluye que las estrategias de marketing influyen en el desarrollo de los negocios, debido a que incide directamente en la posición de la organización en el mercado y en la mente del consumidor, por lo que se enfatiza en que el centro de belleza Dayanna Lopez Makeup utilice estrategias de mercadotecnia digitalizada digital con el propósito que les permita mejorar y posicionar adecuadamente a la empresa dentro de un mercado comercial altamente competitivo y globalizado. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing, | es_ES |
| dc.subject | Digitalización | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Consumidor | es_ES |
| dc.subject | Mercado | es_ES |
| dc.title | Estrategia de marketing digital en el centro de belleza Dayanna López Makeup del cantón de Babahoyo periodo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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