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Bienestar del consumidor de los servicios de laboratorio clínico UNILAB de la ciudad de Babahoyo, periodo 2022
| dc.contributor.advisor | Fonseca Vasconez, José Fabián | |
| dc.contributor.author | Haz Soria, Paula Alejandra | |
| dc.date.accessioned | 2023-11-12T15:06:20Z | |
| dc.date.available | 2023-11-12T15:06:20Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15220 | |
| dc.description | Introduction: UNILAB is a company dedicated to the provision of laboratory services, and is located in the Babahoyo canton, like every business seeks to increase its profits in the same way that it seeks the well-being of the consumer in the same way it seeks to satisfy the medical needs of the clients, generating an environment of socioeconomic well-being, which is complex considering that the Human Being has unlimited needs, in this sense to try to generate satisfaction to the demander as well as the offerer Objective: Diagnose the customer service of the UNILAB Clinical Laboratory of the city of Babahoyo in the period 2022. Methodology: The analytical descriptive method was able to identify patterns, trends and relationships in the collected data, which allowed valuable information to be obtained on the factors that influenced consumer well-being in relation to clinical laboratory services. Result: In the evaluation of employees' professional capabilities, some areas for improvement stand out. Conclusion: Customer dissatisfaction with customer service, lack of employee empathy, and low product/service experience ratings are clear signs that substantial improvement is needed in customer experience management | es_ES |
| dc.description | Introduction: UNILAB is a company dedicated to the provision of laboratory services, and is located in the Babahoyo canton, like every business seeks to increase its profits in the same way that it seeks the well-being of the consumer in the same way it seeks to satisfy the medical needs of the clients, generating an environment of socioeconomic well-being, which is complex considering that the Human Being has unlimited needs, in this sense to try to generate satisfaction to the demander as well as the offerer Objective: Diagnose the customer service of the UNILAB Clinical Laboratory of the city of Babahoyo in the period 2022. Methodology: The analytical descriptive method was able to identify patterns, trends and relationships in the collected data, which allowed valuable information to be obtained on the factors that influenced consumer well-being in relation to clinical laboratory services. Result: In the evaluation of employees' professional capabilities, some areas for improvement stand out. Conclusion: Customer dissatisfaction with customer service, lack of employee empathy, and low product/service experience ratings are clear signs that substantial improvement is needed in customer experience management | es_ES |
| dc.description.abstract | Introducción: UNILAB es una empresa dedicada a la prestación de servicios de laboratorio, y está ubicada en el cantón Babahoyo, como todo negocio busca incrementar sus utilidades de la misma forma que busca el bienestar del consumidor del mismo modo busca satisfacer las necesidades médicas de los clientes generándoles un ambiente de bienestar socioeconómico, lo cual es complejo considerando que el Ser humano posee necesidades ilimitadas, en este sentido para tratar de generar satisfacción al demandante como al ofertante Objetivo: Diagnosticar la atención al cliente de Laboratorio clínico UNILAB de la ciudad de Babahoyo en el periodo 2022. Metodología: El método descriptivo analítico, se pudo identificar patrones, tendencias y relaciones en los datos recopilados, lo que permitió obtener información valiosa sobre los factores que influyeron en el bienestar del consumidor en relación con los servicios del laboratorio clínico. Resultado: En la evaluación de las capacidades profesionales de los empleados, se destacan algunas áreas de mejora. Conclusión: La insatisfacción de los clientes con la atención al cliente, la falta de empatía de los empleados y la baja calificación de la experiencia con los productos/servicios son señales claras de que se necesita una mejora sustancial en la gestión de la experiencia del cliente | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención | es_ES |
| dc.subject | Bienestar | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Mejora Continua | es_ES |
| dc.subject | Satisfaccion | es_ES |
| dc.title | Bienestar del consumidor de los servicios de laboratorio clínico UNILAB de la ciudad de Babahoyo, periodo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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