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Análisis de las noticias publicadas del medio digital “La Voz” Isla de Bejucal
| dc.contributor.advisor | Campi Cevallos, Cúmanda Fanny | |
| dc.contributor.author | Triana Díaz, Kerly Yomira | |
| dc.date.accessioned | 2023-11-08T19:40:59Z | |
| dc.date.available | 2023-11-08T19:40:59Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15132 | |
| dc.description | The case study is based on the analysis of the content of the digital multimedia “La Voz” and its impact on society or part of it, despite the fact that the origin of the digital medium is located in the Isla de Bejucal parish, Canton. Slime; Being an online platform that is transmitted over the Internet, it can also be seen in other countries. In short, the editors of this agency are dedicated to informative coverage of Ecuadorian events, as well as commercial promotions such as birthdays, promotions of products and services, etc. The interview technique was used to obtain direct information from the owner of the digital medium. The analytical method met the objectives of the study. The target group was two master's students in communication and people familiar with "La Voz". Their followers, opinions and comments also became a form of observation, so the relationship was significant on their Facebook. | es_ES |
| dc.description | The case study is based on the analysis of the content of the digital multimedia “La Voz” and its impact on society or part of it, despite the fact that the origin of the digital medium is located in the Isla de Bejucal parish, Canton. Slime; Being an online platform that is transmitted over the Internet, it can also be seen in other countries. In short, the editors of this agency are dedicated to informative coverage of Ecuadorian events, as well as commercial promotions such as birthdays, promotions of products and services, etc. The interview technique was used to obtain direct information from the owner of the digital medium. The analytical method met the objectives of the study. The target group was two master's students in communication and people familiar with "La Voz". Their followers, opinions and comments also became a form of observation, so the relationship was significant on their Facebook. | es_ES |
| dc.description.abstract | El estudio de caso se basa en el análisis del contenido del multimedia digital “La Voz” y su impacto en la sociedad o parte de ella, a pesar de que el origen del medio digital se encuentra en la parroquia Isla de Bejucal, Cantón. Baba; Al ser una plataforma online que se transmite a través de Internet, también se puede ver en otros países. En definitiva, los editores de esta agencia se dedican a la cobertura informativa del acontecer ecuatoriano, así como a promociones comerciales como cumpleaños, promociones de productos y servicios, etc. Se utilizó la técnica de la entrevista para obtener información directa del propietario del medio digital. El método analítico cumplió con los objetivos del estudio. El grupo objetivo fueron dos estudiantes de maestría en comunicación y personas familiarizadas con "La Voz". Sus seguidores, opiniones y comentarios también se transformaron en una forma de observación, por lo que la relación fue significativa en su Facebook. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ortografía | es_ES |
| dc.subject | Veracidad | es_ES |
| dc.subject | Credibilidad | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.title | Análisis de las noticias publicadas del medio digital “La Voz” Isla de Bejucal | es_ES |
| dc.type | bachelorThesis | es_ES |
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