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Análisis del uso de infografía del medio de comunicación mexicano "Pictoline"
| dc.contributor.advisor | Herrera Flores, Ana Elizabeth | |
| dc.contributor.author | Santos Andrade, Víctor Ismael | |
| dc.date.accessioned | 2023-11-07T17:37:15Z | |
| dc.date.available | 2023-11-07T17:37:15Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15064 | |
| dc.description | The case study called: “Analysis of the use of infographics of the Mexican media "Pictoline", has the general objective of determining the use of infographics of the digital media Pictoline, to know what benefits it brings to society.; To carry out and obtain results of this state, the explanatory research method was used hand in hand with descriptive research and techniques for obtaining information such as direct observation using a sheet to determine the theory of recognized authors that helps understanding. about the topic; In the same way, the content analysis of the infographics presented on the different media platforms was used; Regarding the fundamental elements that must be met to be of quality, authors referring to this topic were cited, giving rise to a knowledge base for carrying out our observation technique in an assertive and critical manner. It was observed that in the organization of the content published by the digital medium Pictoline, quality of information, individuality, which generates a positive impact on the reading community, which is why they tend to share them on their social networks, a situation that helps to improve the comunication system. | es_ES |
| dc.description | The case study called: “Analysis of the use of infographics of the Mexican media "Pictoline", has the general objective of determining the use of infographics of the digital media Pictoline, to know what benefits it brings to society.; To carry out and obtain results of this state, the explanatory research method was used hand in hand with descriptive research and techniques for obtaining information such as direct observation using a sheet to determine the theory of recognized authors that helps understanding. about the topic; In the same way, the content analysis of the infographics presented on the different media platforms was used; Regarding the fundamental elements that must be met to be of quality, authors referring to this topic were cited, giving rise to a knowledge base for carrying out our observation technique in an assertive and critical manner. It was observed that in the organization of the content published by the digital medium Pictoline, quality of information, individuality, which generates a positive impact on the reading community, which is why they tend to share them on their social networks, a situation that helps to improve the comunication system. | es_ES |
| dc.description.abstract | El estudio de caso denominado: “Análisis del uso de infografía del medio de comunicación mexicano "Pictoline", tiene como objetivo general el Determinar el uso de infografía del medio digital Pictoline, para conocer cuáles son los beneficios que aporta a la sociedad.; para la realización y obtención de resultados de este estado se empleó el método de investigación explicativo de la mano con una investigación descriptiva y una técnicas de obtención de información tales como observación directa mediante una ficha para determinar la teoría de autores reconocidos que ayude a la comprensión del tema; de la misma forma se utilizó el análisis de contenidos de las infografías presentadas en las diferentes plataformas del medio ; respecto a los elementos fundamentales que deben de reunir para ser de calidad se citaron autores referentes a este teman dando pie a una base de conocimiento para la realización de nuestra técnica observación de manera asertiva y critica. Se observó que en la organización del contenido que publica el medio digital Pictoline, calidad de información, individualidad, por lo que generan un impacto positivo en la comunidad lectora, por lo que tienden a compartirlas en sus redes sociales, situación que ayuda a mejorar los sistemas de comunicación. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Análisis | es_ES |
| dc.subject | Uso de infografía | es_ES |
| dc.subject | Medio de comunicación | es_ES |
| dc.title | Análisis del uso de infografía del medio de comunicación mexicano "Pictoline" | es_ES |
| dc.type | bachelorThesis | es_ES |
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