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Análisis de contenido del programa comunitario "Minga por la Pachamama"
| dc.contributor.advisor | Salamea Limones, Victoria | |
| dc.contributor.author | Palma Piguave, Anthony Jair | |
| dc.date.accessioned | 2023-11-07T15:38:15Z | |
| dc.date.available | 2023-11-07T15:38:15Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15051 | |
| dc.description | Within this work can be found the content analysis of the community program "Minga por la Pachamama". With the main objective of analyzing the content of the program transmitted in community media Minga por la Pachamama, it was possible to address the topics of community communication, the characteristics of the production, what they present and the recurrent channels in this form of production. This resulted in the use of an inductive methodology in a qualitative way, with which it has been possible to explore the qualities of the content and its elements through the observation technique with its respective cards as an instrument used to analyze 4 samples of episodes in the period 2022 and 2023 and an interview with a Senior Production Technician who provided his viewpoints on what the product offers and the form of community communication. Concluding that Minga por la Pachamama develops the themes of ecology, sustainable economy and participation, all directed towards respect for the environment and people, impacting thanks to its teachings of how to do and that the audience of this kind of projects is one that tends to want to learn, also that community media are based on products such as the project analyzed, but more interaction is recommended to generate movement in the audience in addition to attending more to their networks and channels. | es_ES |
| dc.description | Within this work can be found the content analysis of the community program "Minga por la Pachamama". With the main objective of analyzing the content of the program transmitted in community media Minga por la Pachamama, it was possible to address the topics of community communication, the characteristics of the production, what they present and the recurrent channels in this form of production. This resulted in the use of an inductive methodology in a qualitative way, with which it has been possible to explore the qualities of the content and its elements through the observation technique with its respective cards as an instrument used to analyze 4 samples of episodes in the period 2022 and 2023 and an interview with a Senior Production Technician who provided his viewpoints on what the product offers and the form of community communication. Concluding that Minga por la Pachamama develops the themes of ecology, sustainable economy and participation, all directed towards respect for the environment and people, impacting thanks to its teachings of how to do and that the audience of this kind of projects is one that tends to want to learn, also that community media are based on products such as the project analyzed, but more interaction is recommended to generate movement in the audience in addition to attending more to their networks and channels. | es_ES |
| dc.description.abstract | Dentro de este trabajo se puede encontrar el análisis de contenido del programa comunitario "Minga por la Pachamama". Con el objetivo principal de Analizar el contenido del programa transmitido en medios comunitarios Minga por la Pachamama fue posible abordar los temas de la comunicación comunitaria, las características de la producción, lo que presentan y los canales recurrentes en esta forma de producción. Resultando en el uso de una metodología inductiva en vía de lo cualitativo, con lo que se ha podido explorar las cualidades del contenido y sus elementos por medio de la técnica de observación con sus respectivas fichas como instrumento que se empleó al analizar 4 muestras de episodios en el periodo 2022 y 2023 y una entrevista realizada a un Técnico Superior en Producción quien aportó sus puntos de vista sobre lo que ofrece el producto y la forma de comunicación comunitaria. Concluyendo en que Minga por la Pachamama desarrolla las temáticas de ecología, economía sustentable y participación, todo dirigido hacia el respeto del medio ambiente y las personas, impactando gracias a sus enseñanzas del cómo hacer y que la audiencia de esta clase de proyectos es una que tiende a querer aprender, además que los medios comunitarios se basan en productos como el del proyecto analizado, pero se recomienda una mayor interacción para generar movimiento en la audiencia además de atender más sus redes y canales. | es_ES |
| dc.format.extent | 37 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Minga por la Pachamama | es_ES |
| dc.subject | Comunicación comunitaria | es_ES |
| dc.subject | Análisis | es_ES |
| dc.subject | Producción | es_ES |
| dc.title | Análisis de contenido del programa comunitario "Minga por la Pachamama" | es_ES |
| dc.type | bachelorThesis | es_ES |
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