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dc.contributor.advisorMora Muñoz, Oscar Alfredo
dc.contributor.authorNuñez Barandica, Jeniffer Melissa
dc.date.accessioned2023-11-06T19:46:00Z
dc.date.available2023-11-06T19:46:00Z
dc.date.issued2023
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/15029
dc.descriptionThe present case study is based on the analysis of the content of the program “Primera Cita” and its influence on society, it is a program that was born in the city of Guayaquil in the province of Guayas, being a program transmitted by the YouTube platform which It can be seen in several countries, thus having an international reach. The journalist who teaches this program is dedicated to informing, entertaining and addressing various topics including political, educational, and useful and interesting information. Therefore, the impact and contribution that the content of this program has on society will be observed and analyzed in this document, including the opinion of experts in the journalistic field and at the same time of its audience. The analytical method was used to achieve the stated objectives, a community survey and an interview with a communication graduate were implemented as a tool, which resulted in the positive contribution that the “first date” program has in society.es_ES
dc.descriptionThe present case study is based on the analysis of the content of the program “Primera Cita” and its influence on society, it is a program that was born in the city of Guayaquil in the province of Guayas, being a program transmitted by the YouTube platform which It can be seen in several countries, thus having an international reach. The journalist who teaches this program is dedicated to informing, entertaining and addressing various topics including political, educational, and useful and interesting information. Therefore, the impact and contribution that the content of this program has on society will be observed and analyzed in this document, including the opinion of experts in the journalistic field and at the same time of its audience. The analytical method was used to achieve the stated objectives, a community survey and an interview with a communication graduate were implemented as a tool, which resulted in the positive contribution that the “first date” program has in society.es_ES
dc.description.abstractEl presente estudio de caso se basa en el análisis del contenido del programa “Primera Cita” y su influencia en la sociedad, es un programa que nació en la ciudad de Guayaquil de la provincia del Guayas, siendo un programa transmitido por la plataforma de YouTube el cual puede verse en varios países teniendo así un alcance internacional. La periodista que imparte este programa se dedica a informar, entretener y abordar varios temas entre ellos políticos, educativos, información útil y de interés. Por lo tanto, se observará y se analizará en este documento el impacto y aporte que el contenido de este programa tiene en la sociedad, incluyendo la opinión de conocedores en el ámbito periodístico y de usuarios de internet. Se utilizó el método analítico para poder lograr los objetivos planteados, se implementó como herramienta un focus group, una encuesta a la comunidad y una entrevista a un licenciado en comunicación que dieron como resultado el aporte positivo que tiene el programa “primera cita” en la sociedad.es_ES
dc.format.extent36 p.es_ES
dc.language.isoeses_ES
dc.publisherBABAHOYO: UTB, 2023es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectProgramaes_ES
dc.subjectSociedades_ES
dc.subjectContenidoes_ES
dc.subjectAnálisises_ES
dc.titleAnálisis del contenido del programa “Primera cita” del canal de youtube ingobernables eces_ES
dc.typebachelorThesises_ES


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