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La cobertura de los medios de comunicación digitales de Babahoyo acerca de la Cultura Montubia de Babahoyo
| dc.contributor.advisor | Campi Maldonado, Cumandá | |
| dc.contributor.author | Espinoza León, Leonela Stefanía | |
| dc.date.accessioned | 2023-10-31T15:43:48Z | |
| dc.date.available | 2023-10-31T15:43:48Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14934 | |
| dc.description | The present work focuses on the analysis of the coverage of the digital media of Babahoyo on the Montubia culture, currently digital media have become present with new technologies, so its cultural and social dynamics are important. , in this research the selection of two specific media was proposed: AlDIA and El Vocero, during the year 2022. The line of research required was: communication, culture, environment and society, the methodology used was mixed, since it combined quantitative and qualitative, you can obtain detailed and valuable information. For this purpose, an observation sheet and interview were carried out, all of this allowed the resolution of the problem. Many times it may be that content creators do not have enough knowledge about cultural groups, which is why they do not make a fair and accurate representation in their media. The objectives were to identify the current situation of digital media to establish theoretical criteria about the importance and presence of Montubian culture. We also sought to examine the publications of these media, since the Montubios have maintained their practices and customs over several generations and it is of utmost importance that their culture is respected and preserved and there is no loss of cultural identity, once completed. the case study, and through the aforementioned techniques it was possible to verify that there is a low rate of representation of the Montubia culture in digital media. | es_ES |
| dc.description | The present work focuses on the analysis of the coverage of the digital media of Babahoyo on the Montubia culture, currently digital media have become present with new technologies, so its cultural and social dynamics are important. , in this research the selection of two specific media was proposed: AlDIA and El Vocero, during the year 2022. The line of research required was: communication, culture, environment and society, the methodology used was mixed, since it combined quantitative and qualitative, you can obtain detailed and valuable information. For this purpose, an observation sheet and interview were carried out, all of this allowed the resolution of the problem. Many times it may be that content creators do not have enough knowledge about cultural groups, which is why they do not make a fair and accurate representation in their media. The objectives were to identify the current situation of digital media to establish theoretical criteria about the importance and presence of Montubian culture. We also sought to examine the publications of these media, since the Montubios have maintained their practices and customs over several generations and it is of utmost importance that their culture is respected and preserved and there is no loss of cultural identity, once completed. the case study, and through the aforementioned techniques it was possible to verify that there is a low rate of representation of the Montubia culture in digital media. | es_ES |
| dc.description.abstract | El presente trabajo se enfoca en el análisis de la cobertura de los medios de comunicación digitales de Babahoyo sobre la cultura montubia, en la actualidad los medios digitales han llegado a estar presentes con las nuevas tecnologías, por lo que es importante su dinámica cultural y social, en esta investigación se planteó la selección de dos medios en específico: AlDIA y El Vocero, durante el año 2022. La línea de investigación requerida fue: comunicación, cultura ambiente y sociedad, la metodología utilizada fue cualitativaa, para poder obtener información detallada y valiosa. Para ello se realizó ficha de observación y entrevista, todo esto permitió la resolución de la problemática. Muchas veces puede ser que los creadores de contenidos no tienen suficiente conocimiento sobre grupos culturales, por ello no hacen una representación justa y precisa en sus medios de comunicación. Los objetivos fueron identificar la situación actual de los medios digitales para establecer criterios teóricos sobre la importancia y presencia de la cultura montubia. También se buscó examinar las publicaciones de estos medios, ya que los montubios han mantenido sus prácticas y costumbres a lo largo de varias generaciones y es de suma importancia que su cultura sea respetada y preservada y no exista una pérdida de identidad cultural, una vez finalizado el estudio de caso, y a través de las técnicas antes mencionadas se pudo constatar que existen un bajo índice de representación de la cultura Montubia en los medios digitales. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Medios digitales | es_ES |
| dc.subject | Cultura montubia | es_ES |
| dc.subject | Medios de comunicación | es_ES |
| dc.title | La cobertura de los medios de comunicación digitales de Babahoyo acerca de la Cultura Montubia de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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