Mostrar el registro sencillo del ítem
Análisis de percepción en la comunidad universitaria de la denotación y connotación del logo de la Universidad Técnica de Babahoyo
| dc.contributor.advisor | Mora, Oscar | |
| dc.contributor.author | Colcha Soto, Carmen | |
| dc.date.accessioned | 2023-10-30T17:16:31Z | |
| dc.date.available | 2023-10-30T17:16:31Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14917 | |
| dc.description | The logo of an educational institution plays a significant role in the construction of its identity and the way it is perceived both internally and externally. The Technical University of Babahoyo (UTB) is a higher education institution that has a logo that has been part of its institutional image for a considerable time. The perception that the university community has of this logo can influence their sense of belonging, identification with the institution and its reputation in the academic and social environment. The importance of this study lies in wanting to show the importance of understanding how the logo of the Technical University of Babahoyo is perceived and what meanings are attributed to it by the university community. The logo can have different implications in the management of institutional identity, in this way the communication and connection between the university and its members will be reinforced because we will thoroughly understand what meaning they wanted to give to the image that represents our institution. , can provide valuable information for future design and branding efforts of the institution. | es_ES |
| dc.description | The logo of an educational institution plays a significant role in the construction of its identity and the way it is perceived both internally and externally. The Technical University of Babahoyo (UTB) is a higher education institution that has a logo that has been part of its institutional image for a considerable time. The perception that the university community has of this logo can influence their sense of belonging, identification with the institution and its reputation in the academic and social environment. The importance of this study lies in wanting to show the importance of understanding how the logo of the Technical University of Babahoyo is perceived and what meanings are attributed to it by the university community. The logo can have different implications in the management of institutional identity, in this way the communication and connection between the university and its members will be reinforced because we will thoroughly understand what meaning they wanted to give to the image that represents our institution. , can provide valuable information for future design and branding efforts of the institution. | es_ES |
| dc.description.abstract | El logo de una institución educativa desempeña un papel significativo en la construcción de su identidad y en la forma en que es percibida tanto interna como externamente. La Universidad Técnica de Babahoyo (UTB) es una institución de educación superior que cuenta con un logo que ha sido parte de su imagen institucional durante un tiempo considerable. La percepción que tiene la comunidad universitaria de este logo puede influir en su sentido de pertenencia, identificación con la institución y su reputación en el entorno académico y social. La importancia del presente estudio radica en querer mostrar la importancia de comprender cómo el logo de la Universidad Técnica de Babahoyo es percibido y qué significados se le atribuyen por parte de la comunidad universitaria. El logo puede tener implicaciones distintas en la gestión de la identidad institucional, de estar manera la comunicación y conexión entre la universidad y sus miembros se reforzara porque entenderemos a fondo cual es el significado que le quisieron dar a la imagen que representa a nuestra institución Además, puede proporcionar información valiosa para futuros esfuerzos de diseño y branding de la institución. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Percepción | es_ES |
| dc.subject | Comunidad | es_ES |
| dc.subject | Logo | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.title | Análisis de percepción en la comunidad universitaria de la denotación y connotación del logo de la Universidad Técnica de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador