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Estrategia de marketing en la Escuela Particular Luz Y Vida del cantón Babahoyo.
| dc.contributor.advisor | Troya Terranova, Tayron Cesar | |
| dc.contributor.author | Tigrero Bricio, Jonathan Daniel | |
| dc.date.accessioned | 2023-10-27T17:16:15Z | |
| dc.date.available | 2023-10-27T17:16:15Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14861 | |
| dc.description | n a context of increasing competition and constant changes in the education market, the Private School “Luz y Vida” in the Babahoyo Canton recognizes the need to develop an effective marketing strategy to maintain its relevance and attract students, parents, and the community. The purpose of the research is to explore and design an appropriate marketing strategy for the school, involving a comprehensive analysis of various aspects affecting the institution. Several challenges were identified, including a lack of differentiation, limited community awareness, a constrained budget, intense competition, seasonal fluctuations, inadequate online presence, low student retention, ineffective communication, minimal community engagement, and the need to adapt to changing educational trends. To address these challenges, qualitative and quantitative approaches will be employed in the research. Qualitative methodology involves in-depth interviews with the school's administrative staff, while quantitative methodology includes structured surveys of parents of students. Survey results show that the majority of respondents perceive that the school offers unique educational programs, but there is a division regarding whether the school is well-informed about the community's needs. Furthermore, a significant portion of respondents perceives that the school faces budgetary limitations in its activities. | es_ES |
| dc.description | n a context of increasing competition and constant changes in the education market, the Private School “Luz y Vida” in the Babahoyo Canton recognizes the need to develop an effective marketing strategy to maintain its relevance and attract students, parents, and the community. The purpose of the research is to explore and design an appropriate marketing strategy for the school, involving a comprehensive analysis of various aspects affecting the institution. Several challenges were identified, including a lack of differentiation, limited community awareness, a constrained budget, intense competition, seasonal fluctuations, inadequate online presence, low student retention, ineffective communication, minimal community engagement, and the need to adapt to changing educational trends. To address these challenges, qualitative and quantitative approaches will be employed in the research. Qualitative methodology involves in-depth interviews with the school's administrative staff, while quantitative methodology includes structured surveys of parents of students. Survey results show that the majority of respondents perceive that the school offers unique educational programs, but there is a division regarding whether the school is well-informed about the community's needs. Furthermore, a significant portion of respondents perceives that the school faces budgetary limitations in its activities. | es_ES |
| dc.description.abstract | En un contexto de creciente competencia y cambios constantes en el mercado educativo, la Escuela Particular “Luz y Vida” en el Cantón Babahoyo reconoce la necesidad de desarrollar una estrategia de marketing efectiva para mantener su relevancia y atraer a estudiantes, padres y la comunidad. El propósito de la investigación es explorar y diseñar una estrategia de marketing adecuada para la escuela, involucrando un análisis exhaustivo de diversos aspectos que afectan a la institución. Se identificaron varios desafíos, incluida la falta de diferenciación, el escaso conocimiento de la comunidad, un presupuesto limitado, la competencia intensa, fluctuaciones estacionales, una presencia en línea inadecuada, retención estudiantil baja, comunicación ineficiente, escasa participación de la comunidad y la necesidad de adaptarse a las tendencias educativas cambiantes. Para abordar estos desafíos, se emplearán enfoques cualitativos y cuantitativos en la investigación. La metodología cualitativa implica entrevistas en profundidad con el personal administrativo de la escuela, mientras que la metodología cuantitativa involucra encuestas estructuradas a padres de alumnos. Los resultados de las encuestas muestran que la mayoría de los encuestados percibe que la escuela ofrece programas educativos únicos, pero existe una división en cuanto a si la escuela está bien informada sobre las necesidades de la comunidad. Además, una parte significativa de los encuestados percibe que la escuela enfrenta limitaciones presupuestarias en sus actividades. | es_ES |
| dc.format.extent | 37 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategia de marketing | es_ES |
| dc.subject | Educación | es_ES |
| dc.subject | Desafíos educativos | es_ES |
| dc.title | Estrategia de marketing en la Escuela Particular Luz Y Vida del cantón Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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