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Atención al cliente en la Empresa Agribba S.A de la ciudad de Ventanas, periodo 2022.
| dc.contributor.advisor | Nivela Icaza, José María | |
| dc.contributor.author | Peña Peña, Mayra Jacqueline | |
| dc.date.accessioned | 2023-10-20T15:05:32Z | |
| dc.date.available | 2023-10-20T15:05:32Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14733 | |
| dc.description | The present study deals with customer service in the company AGRIBBA S.A in the city of Ventanas, it was carried out with the purpose of identifying whether the service used was appropriate and to know customer satisfaction. The existing problems were detailed regarding the quality of the products and the service they offer and as an objective the service process was analyzed, in order to identify the causes of the impact on sales, the method used was qualitative in which describes the procedure carried out in the customer service area of the organization. The techniques and instruments used were surveys and interviews to identify the factors that affect the moment of serving the client, for which at the precise moment that the client survey was carried out it was possible to determine that it is not carried out appropriately. , therefore it was concluded that the attention provided is regular, therefore effective sales strategies were suggested allowing it to have a competitive advantage in the market. | es_ES |
| dc.description | The present study deals with customer service in the company AGRIBBA S.A in the city of Ventanas, it was carried out with the purpose of identifying whether the service used was appropriate and to know customer satisfaction. The existing problems were detailed regarding the quality of the products and the service they offer and as an objective the service process was analyzed, in order to identify the causes of the impact on sales, the method used was qualitative in which describes the procedure carried out in the customer service area of the organization. The techniques and instruments used were surveys and interviews to identify the factors that affect the moment of serving the client, for which at the precise moment that the client survey was carried out it was possible to determine that it is not carried out appropriately. , therefore it was concluded that the attention provided is regular, therefore effective sales strategies were suggested allowing it to have a competitive advantage in the market. | es_ES |
| dc.description.abstract | El presente estudio se trata de atención al cliente en la empresa AGRIBBA S.A de la ciudad de Ventanas, se ejecutó con la finalidad de identificar si la atención que se empleaba era apropiada y conocer la satisfacción de los clientes. Se detallaron las problemáticas existentes en cuanto a la calidad de los productos y el servicio que ofrecen y como objetivo se analizó el proceso de atención, con el fin de identificar las causas de la afectación en las ventas, el método que se utilizo fue cualitativa en el cual se describe el procedimiento que se lleva en el área de atención al cliente en la organización. Las técnicas e instrumentos utilizados fueron las encuestas y la entrevista para identificar los factores que inciden en el momento de atender al cliente, por el cual en el preciso momento que se realizó la encuestas a los clientes se pudo determinar que no se lleva de manera adecuada, por lo cual se concluyó que la atención brindada es regular, por ende se sugirió estrategias de ventas efectivas permitiendo que pueda tener ventaja competitiva en el mercado. | es_ES |
| dc.format.extent | 47 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Calidad | es_ES |
| dc.subject | Empresa | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.title | Atención al cliente en la Empresa Agribba S.A de la ciudad de Ventanas, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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