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La calidad del servicio en el Almacén Marun del cantón Babahoyo periodo 2022-2023.
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | Onofre Parra, Stephany Elizabeth | |
| dc.date.accessioned | 2023-10-20T14:19:01Z | |
| dc.date.available | 2023-10-20T14:19:01Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14730 | |
| dc.description | Introduction: Almacén Marún is dedicated to the wholesale and retail sale of clothing and home textiles, with a long history in the textile market, being one of the most visited and well-known in the city of Babahoyo, with more 50 years of experience. Currently, the textile market is larger, therefore, Service quality is essential for businesses to obtain a competitive advantage, as is customer satisfaction and preference. Objective: Examine the quality of the service of the Marún Warehouse, in the city of Babahoyo Methodology: A field investigation was carried out in which information was collected directly from the environment, using a combined approach that includes quantitative and qualitative aspects Results: The company's service quality is defined as an average quality of service, since it provides a solid reference point in evaluating and improving the customer experience at the Marún warehouse. Conclusion: The quality of the service is a fundamental and priority aspect for business success, which is why it influences its collaborators to ensure that the attention is friendly, efficient and personalized for each client according to their needs, in the same way, the experience textile, training and continuous training of personnel are essential factors to improve and maintain the quality of service, from which it can be defined that from the owner's perspective the way the business is run to date is optimal. | es_ES |
| dc.description | Introduction: Almacén Marún is dedicated to the wholesale and retail sale of clothing and home textiles, with a long history in the textile market, being one of the most visited and well-known in the city of Babahoyo, with more 50 years of experience. Currently, the textile market is larger, therefore, Service quality is essential for businesses to obtain a competitive advantage, as is customer satisfaction and preference. Objective: Examine the quality of the service of the Marún Warehouse, in the city of Babahoyo Methodology: A field investigation was carried out in which information was collected directly from the environment, using a combined approach that includes quantitative and qualitative aspects Results: The company's service quality is defined as an average quality of service, since it provides a solid reference point in evaluating and improving the customer experience at the Marún warehouse. Conclusion: The quality of the service is a fundamental and priority aspect for business success, which is why it influences its collaborators to ensure that the attention is friendly, efficient and personalized for each client according to their needs, in the same way, the experience textile, training and continuous training of personnel are essential factors to improve and maintain the quality of service, from which it can be defined that from the owner's perspective the way the business is run to date is optimal. | es_ES |
| dc.description.abstract | Introducción: El Almacén Marún se dedica a la venta al por mayor y por menor de textiles de vestir y de hogar, contando con una amplia trayectoria en el mercado textil, siendo uno de los más visitados y conocidos en la ciudad de Babahoyo, con más de 50 años de experiencia. Actualmente, el mercado textil es más grande, por lo tanto, La calidad del servicio es imprescindible para que los negocios obtengan una ventaja competitiva, al igual que la satisfacción y preferencia del cliente. Objetivo: Examinar la calidad del servicio del Almacén Marún, en la ciudad de Babahoyo Metodología: Se realizó una investigación de campo en la que se recopilo información directamente del entorno, utilizando un enfoque combinado en la que se incluye aspectos cuantitativos y cualitativos Resultados: la calidad del servicio de la empresa se define como una calidad de servicio media, dado que, proporciona un punto de referencia sólido en la evaluación y mejora de la experiencia del cliente en el almacén Marún. Conclusión: La calidad del servicio, es un aspecto fundamental y prioritario para el éxito de negocio, es por ello que influye en sus colaboradores en que la atención sea amable, eficiente y personalizada para cada cliente según sus necesidades, de igual forma, la experiencia textil, la capacitación y formación continua del personal son factores esenciales para mejorar y mantener la calidad del servicio, de lo cual se puede definir que desde la perspectiva del propietario la forma como se lleva el negocio hasta la actualidad es la óptima. | es_ES |
| dc.format.extent | 31 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Calidad | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.title | La calidad del servicio en el Almacén Marun del cantón Babahoyo periodo 2022-2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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