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Estrategias de crecimiento en la empresa Comercial 3 Hermanos de la Parroquia San Juan del Cantón Puebloviejo en el periodo 2022.
| dc.contributor.advisor | Pazmiño Gavilánez, Washington Enrique | |
| dc.contributor.author | Falconi García, Shirley Deliani | |
| dc.date.accessioned | 2023-10-18T16:47:22Z | |
| dc.date.available | 2023-10-18T16:47:22Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14703 | |
| dc.description | The case study was carried out in the 3 Hermanos Commercial Company of the San Juan Del Cantón Puebloviejo parish, with the objective of analyzing the importance of growth strategies for business positioning in the commercial sector. The methodology used consisted of: non-experimental design, mixed approach, documentary and field research, interview and survey techniques with their respective instruments, which were addressed to the business owner and 273 customers of the same that were obtained through a probabilistic study. . The results were that: commercial sales have decreased in recent years, due to increased competition and insecurity; the business generate greater benefits or profits to the business by reducing costs and providing adequate attention; the marketing strategies used by the commercial are promotions and discounts of certain products; The business does not have social networks. Most of the people surveyed occasionally visit the commercial facilities; Most of the clients mentioned that it is probable that they refer other people about the products offered by the business and that they do not show that the salesperson applies commercial strategies that increase sales. As conclusions: Growth strategies are a fundamental component for the success of the commercial because they provide a series of significant benefits, The main growth strategies are: diversification of products or services, since it allows the company to take advantage of new opportunities in the market and serve different customer segments. | es_ES |
| dc.description | The case study was carried out in the 3 Hermanos Commercial Company of the San Juan Del Cantón Puebloviejo parish, with the objective of analyzing the importance of growth strategies for business positioning in the commercial sector. The methodology used consisted of: non-experimental design, mixed approach, documentary and field research, interview and survey techniques with their respective instruments, which were addressed to the business owner and 273 customers of the same that were obtained through a probabilistic study. . The results were that: commercial sales have decreased in recent years, due to increased competition and insecurity; the business generate greater benefits or profits to the business by reducing costs and providing adequate attention; the marketing strategies used by the commercial are promotions and discounts of certain products; The business does not have social networks. Most of the people surveyed occasionally visit the commercial facilities; Most of the clients mentioned that it is probable that they refer other people about the products offered by the business and that they do not show that the salesperson applies commercial strategies that increase sales. As conclusions: Growth strategies are a fundamental component for the success of the commercial because they provide a series of significant benefits, The main growth strategies are: diversification of products or services, since it allows the company to take advantage of new opportunities in the market and serve different customer segments. | es_ES |
| dc.description.abstract | El estudio de caso se realizó en la Empresa Comercial 3 Hermanos de la parroquia San Juan Del Cantón Puebloviejo, con el objetivo de analizar la importancia de las estrategias de crecimiento para el posicionamiento empresarial en el comercial. La metodología empleada consistió en: diseño no experimental, enfoque mixto, investigación documental y de campo, técnicas de entrevista y encuesta con sus respectivos instrumentos, los cuales fueron dirigidos a al propietario del negocio y 273 clientes del mismo que fueron obtenidos mediante un muestro probabilístico. Los resultados fueron que: las ventas del comercial han disminuido en los últimos años, por la competencia ha aumentado e inseguridad; el negocio generar mayores beneficios o utilidades al negocio reduciendo costos y brindando una adecuada atención; las estrategias de marketing que emplea el comercial son promociones y descuentos de determinados productos; el negocio no cuenta con redes sociales. La mayoría de las personas encuestadas ocasional visitan las instalaciones del comercial; la mayor parte de clientes mencionaron que sí es probable que refieran a demás personas sobre los productos que oferta el negocio y que no evidencian que el comercial aplique estrategias comerciales que aumenten las ventas. Como conclusiones: Las estrategias de crecimiento son un componente fundamental para el éxito del comercial debido a que proporcionan una serie de beneficios significativos, Las principales estrategias de crecimiento son: diversificación de productos o servicios, puesto que permite a la empresa aprovechar nuevas oportunidades en el mercado y atender a diferentes segmentos de clientes. | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Crecimiento empresarial | es_ES |
| dc.subject | Gestión administrativa | es_ES |
| dc.title | Estrategias de crecimiento en la empresa Comercial 3 Hermanos de la Parroquia San Juan del Cantón Puebloviejo en el periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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