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Estrategias de marketing en el Comisariato El Ahorro del Cantón Montalvo.
dc.contributor.advisor | Encalada Tenorio, Georgina Janeth | |
dc.contributor.author | Estrada Cañizares, Silvia Edith | |
dc.date.accessioned | 2023-10-18T16:22:40Z | |
dc.date.available | 2023-10-18T16:22:40Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14701 | |
dc.description | The “El Ahorro” Commissariat is a company dedicated to the retail sale of items in stores, among which essential food products, beverages, tobacco, among others, predominate. It is in the Montalvo canton, province of Los Ríos. This research is based on the need to evaluate marketing strategies to know their influence on the business growth of the salesperson, considering the weaknesses that it presents in daily management with its clients, highlighting that marketing is a fundamental tool for the expansion and improvement of profitability, being one of the most used techniques today, due to its reach and impact on users, in other words, without marketing strategies used correctly, companies are prone to losing competitiveness, income and in the worst case scenario, bankruptcy, therefore it is essential to identify in time the consequences that the absence of adequate management strategies bring, establish the benefits that each of them provide and determine those that fit most effectively with the individualistic preferences for each product purchased by consumers, who form an essential part of the development of an entity. | es_ES |
dc.description | The “El Ahorro” Commissariat is a company dedicated to the retail sale of items in stores, among which essential food products, beverages, tobacco, among others, predominate. It is in the Montalvo canton, province of Los Ríos. This research is based on the need to evaluate marketing strategies to know their influence on the business growth of the salesperson, considering the weaknesses that it presents in daily management with its clients, highlighting that marketing is a fundamental tool for the expansion and improvement of profitability, being one of the most used techniques today, due to its reach and impact on users, in other words, without marketing strategies used correctly, companies are prone to losing competitiveness, income and in the worst case scenario, bankruptcy, therefore it is essential to identify in time the consequences that the absence of adequate management strategies bring, establish the benefits that each of them provide and determine those that fit most effectively with the individualistic preferences for each product purchased by consumers, who form an essential part of the development of an entity. | es_ES |
dc.description.abstract | El Comisariato “El Ahorro” es una empresa dedicada a la venta al por menor de artículos en tiendas, entre los que predominan productos alimenticios de primera necesidad, bebidas, gaseosas y lácteos, entre otros, se encuentra ubicado en el Cantón Montalvo, provincia de Los Ríos. La presente investigación se fundamenta bajo la necesidad de evaluar las estrategias de marketing para conocer su influencia en el crecimiento empresarial del comercial, considerando las debilidades que el mismo presenta en la gestión diaria con sus clientes, resaltando que el marketing es una herramienta fundamental para la expansión y mejora de la rentabilidad, siendo está, una de las técnicas más utilizadas en la actualidad, por su alcance e impacto en los usuarios, en otras palabras, sin estrategias de marketing empleadas correctamente, las empresas están propensas a perder competitividad, ingresos y en el peor de los casos quebrar, por ende es indispensable identificar a tiempo las consecuencias que traen consigo la ausencia de estrategias adecuadas en la gestión, establecer los beneficios que proporcionan cada una de ellas y determinar las que se acoplan de manera más eficaz a las preferencias individualistas de cada producto que compran los consumidores, quienes forman parte esencial del desarrollo de una entidad. | es_ES |
dc.format.extent | 44 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Estrategias | es_ES |
dc.subject | Marketing | es_ES |
dc.subject | Usuarios | es_ES |
dc.subject | Comisarito | es_ES |
dc.subject | Competitividad | es_ES |
dc.title | Estrategias de marketing en el Comisariato El Ahorro del Cantón Montalvo. | es_ES |
dc.type | bachelorThesis | es_ES |