Mostrar el registro sencillo del ítem
Estrategias de marketing en el sector privado aplicado al Multicomercial A.P. de la ciudad de Babahoyo período 2022
| dc.contributor.advisor | Caicedo Flores, Jorge José | |
| dc.contributor.author | Castro Pulecio, Shakira Catalina | |
| dc.date.accessioned | 2023-10-17T20:55:12Z | |
| dc.date.available | 2023-10-17T20:55:12Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14692 | |
| dc.description | The case study entitled "Marketing strategies in the private sector applied to Multicommercial A.P. of the city of Babahoyo period 2022", which its main commercial activity is determined through the commercialization of hardware products, construction, household supplies, bazaar and varieties. Its objective is to maintain or increase the profitability of your business by offering excellent customer service while maintaining the fundamental values based on affordable prices that attract the consumer, in addition to the application of hypothetical-deductive / analytical - synthetic methods, since it will help to investigate bases based on facts and in this way generate adequate comments for the development of this case study, the techniques that are carried out were the following: the survey and interview technique, concluding the following: The study is framed under the guidelines established by the Technical University of Babahoyo, with which it has been tried to identify and analyze the problematic factors originated in the Multicommercial AP. Therefore, little innovation has been identified in the implementation of current marketing strategies, causing customer dissatisfaction due to the little information presented by the company, which has generated an economic gap and little demand for the digital medium used, In addition to the fact that existing merchandise has been kept in stock for a long time, due to incorrect administrative management in the marketing area. These and other peculiarities that affect the company are detailed later in the development of this study. | es_ES |
| dc.description | The case study entitled "Marketing strategies in the private sector applied to Multicommercial A.P. of the city of Babahoyo period 2022", which its main commercial activity is determined through the commercialization of hardware products, construction, household supplies, bazaar and varieties. Its objective is to maintain or increase the profitability of your business by offering excellent customer service while maintaining the fundamental values based on affordable prices that attract the consumer, in addition to the application of hypothetical-deductive / analytical - synthetic methods, since it will help to investigate bases based on facts and in this way generate adequate comments for the development of this case study, the techniques that are carried out were the following: the survey and interview technique, concluding the following: The study is framed under the guidelines established by the Technical University of Babahoyo, with which it has been tried to identify and analyze the problematic factors originated in the Multicommercial AP. Therefore, little innovation has been identified in the implementation of current marketing strategies, causing customer dissatisfaction due to the little information presented by the company, which has generated an economic gap and little demand for the digital medium used, In addition to the fact that existing merchandise has been kept in stock for a long time, due to incorrect administrative management in the marketing area. These and other peculiarities that affect the company are detailed later in the development of this study. | es_ES |
| dc.description.abstract | El estudio de caso titulado “Estrategias de marketing en el sector privado aplicado al Multicomercial A.P. de la ciudad de Babahoyo periodo 2022”, la cual su principal actividad comercial se determina por medio de la comercialización de productos ferreteros, construcción, insumos para el hogar, bazar y variedades. Tiene como objetivo mantener o aumentar la rentabilidad de su negocio ofreciendo un excelente servicio al cliente manteniendo los valores fundamentales a partir de precios asequibles que produzcan atracción al consumidor, además de la aplicación de los métodos hipotético-deductivo / analítico - sintético, puesto que ayudara a indagar bases a partir de hechos y de esta manera generar comentarios adecuados para el desarrollo de este estudio de caso, las técnicas que se efectúan fueron las siguientes: la técnica de la encuesta y entrevista llegando a concluir lo siguiente: El estudio está enmarcado bajo los lineamientos establecidos por la Universidad técnica de Babahoyo, con los cuales se ha pretendido identificar y analizar los factores problemáticos originados en el Multicomercial AP. Por lo cual, se ha identificado poca innovación en la implementación de estrategias de marketing actuales, ocasionando insatisfacción a los clientes por la poca información presentada por parte de la empresa, lo que ha generado un desnivel económico y poca demanda por el medio digital utilizado, además de que las mercaderías existentes se han mantenido por mucho tiempo en stock, por la incorrecta gestión administrativa suscitada en el área de marketing. Estas y otras peculiaridades que inciden dentro de la empresa, se detallan más adelante en el desarrollo del presente estudio. | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Administración | es_ES |
| dc.subject | Plan estratégico | es_ES |
| dc.subject | Competencia en el mercado | es_ES |
| dc.subject | Plataformas digitales | es_ES |
| dc.title | Estrategias de marketing en el sector privado aplicado al Multicomercial A.P. de la ciudad de Babahoyo período 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador