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ESTRATEGIAS DE COMUNICACIÓN DIGITAL Y SU INFLUENCIA EN LA GENERACIÓN MILLENNIALS DEL CANTÓN QUEVEDO, AÑO 2023
| dc.contributor.advisor | Cachipuendo Castillo, Jesica Mariana | |
| dc.contributor.author | Jiménez Suarez, Yomira Elizabeth | |
| dc.date.accessioned | 2023-06-30T13:52:35Z | |
| dc.date.available | 2023-06-30T13:52:35Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14639 | |
| dc.description | At present, technology has changed the traditional way of seeing the world, the new computer age has allowed great changes in the main social actors, which include companies, government and society, changing the way of communicating and the development of activities in the field of daily life, from this perspective, digital communication has influenced in such a way that it has been incorporated as part of life. The objective of this research is to determine digital communication strategies and their influence on the millennial generation of the Quevedo canton, thus indicating that the young people of the new millennial generation use digital communication as simple entertainment, to be able to chat, navigate in social networks, listening to music, which has turned them into true digital natives with the ability to handle technology quickly and efficiently, developing their creativity and learning skills. For the investigation, the methods and techniques were applied through which data was obtained that were useful for the elaboration of the results, concluding that digital communication strategies, yes, can influence depending on the use that young people give it. to these, being free technological resources where anyone can access and facing a youth that has problems of social adaptation sensitive to problems of criticism, highly demanding. | es_ES |
| dc.description | At present, technology has changed the traditional way of seeing the world, the new computer age has allowed great changes in the main social actors, which include companies, government and society, changing the way of communicating and the development of activities in the field of daily life, from this perspective, digital communication has influenced in such a way that it has been incorporated as part of life. The objective of this research is to determine digital communication strategies and their influence on the millennial generation of the Quevedo canton, thus indicating that the young people of the new millennial generation use digital communication as simple entertainment, to be able to chat, navigate in social networks, listening to music, which has turned them into true digital natives with the ability to handle technology quickly and efficiently, developing their creativity and learning skills. For the investigation, the methods and techniques were applied through which data was obtained that were useful for the elaboration of the results, concluding that digital communication strategies, yes, can influence depending on the use that young people give it. to these, being free technological resources where anyone can access and facing a youth that has problems of social adaptation sensitive to problems of criticism, highly demanding. | es_ES |
| dc.description.abstract | En la actualidad la tecnología ha cambiado la forma tradicional de ver el mundo, la nueva era informática ha permitido grandes cambios en los principales actores sociales, los cuales se incluyen empresas, gobierno y sociedad cambiando la manera de comunicarse y el desarrollo de las actividades en el ámbito de la vida diaria. Desde esta perspectiva la comunicación digital ha influido de tal manera que se ha incorporado como parte de la vida. La presente investigación tiene como objetivo determinar las estrategias de comunicación digital y su influencia en la generación millennials del cantón Quevedo, indicando de esta manera que los jóvenes de la nueva generación millennials utilizan la comunicación digital como un simple entretenimiento, en poder chatear, navegar en las redes sociales, escuchar música, lo que los ha convertido en verdaderos nativos digitales con la capacidad de manejo de la tecnología de una forma rápida eficiente desarrollando su creatividad habilidades de aprendizajes. Para el de la investigación se aplicó los métodos y técnicas a través de las cuales se obtuvo datos que fueron de utilidad para la elaboración de los resultados, concluyendo que las estrategias de comunicación digital, sí, puede influir en el estado emocional comportamiento y conducta de los jóvenes millennials. | es_ES |
| dc.format.extent | 50 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Comunicación Digital | es_ES |
| dc.subject | Generación Millennials | es_ES |
| dc.title | ESTRATEGIAS DE COMUNICACIÓN DIGITAL Y SU INFLUENCIA EN LA GENERACIÓN MILLENNIALS DEL CANTÓN QUEVEDO, AÑO 2023 | es_ES |
| dc.type | Tesina | es_ES |
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