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Análisis de la campaña publicitaria Pilsener Haremos Historia 2022
| dc.contributor.advisor | Becilla García, Leticia Aurora | |
| dc.contributor.author | Chonillo Lascano, Mayerling Lilibeth | |
| dc.date.accessioned | 2023-06-12T23:09:06Z | |
| dc.date.available | 2023-06-12T23:09:06Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14454 | |
| dc.description | Advertising is a fundamental tool for companies, it allows them to promote their products or services, reach their target audience effectively. In this sense, the analysis of advertising campaigns is essential to measure their impact and assess whether they are meeting the proposed objectives. Through this study we intend to analyze the advertising campaign of Pilsener, We Will Make History 2022. The analysis of the Pilsener advertising campaign, We Will Make History 2022, helps to understand the impact of advertising campaigns, which can contribute to making strategic decisions in the future because it is one of the most important beer brands in Ecuador , which has managed to position itself in the market over several decades. The design of advertising campaigns is based on a strategy to achieve a set of objectives and solve some kind of crucial problem. There is talk of a short-term plan, which in one way or another, works for about a year or less. Through this work it was possible to understand that the main message of the campaign was to connect emotionally with its target audience, transmitting values such as union, fun and unlimited success around Ecuador's participation in the World Cup in Qatar. | es_ES |
| dc.description | Advertising is a fundamental tool for companies, it allows them to promote their products or services, reach their target audience effectively. In this sense, the analysis of advertising campaigns is essential to measure their impact and assess whether they are meeting the proposed objectives. Through this study we intend to analyze the advertising campaign of Pilsener, We Will Make History 2022. The analysis of the Pilsener advertising campaign, We Will Make History 2022, helps to understand the impact of advertising campaigns, which can contribute to making strategic decisions in the future because it is one of the most important beer brands in Ecuador , which has managed to position itself in the market over several decades. The design of advertising campaigns is based on a strategy to achieve a set of objectives and solve some kind of crucial problem. There is talk of a short-term plan, which in one way or another, works for about a year or less. Through this work it was possible to understand that the main message of the campaign was to connect emotionally with its target audience, transmitting values such as union, fun and unlimited success around Ecuador's participation in the World Cup in Qatar. | es_ES |
| dc.description.abstract | La publicidad es una herramienta fundamental para las empresas, permite promocionar sus productos o servicios, llegar a su público objetivo de manera efectiva. En ese sentido, el análisis de las campañas publicitarias es esencial para medir su impacto y evaluar si están cumpliendo los objetivos propuestos. A través de este estudio se pretende analizar la campaña publicitaria de Pilsener, Haremos Historia 2022. El análisis de la campaña publicitaria de Pilsener, Haremos Historia 2022, ayuda a comprender el impacto de las campañas publicitarias, lo que puede contribuir a la toma de decisiones estratégicas en el futuro porque se trata de una de las marcas de cerveza más importantes de Ecuador, que ha logrado posicionarse en el mercado a lo largo de varias décadas. El diseño de las campañas publicitarias se basa en una estrategia para lograr un grupo de objetivos y resolver algún tipo de problema crucial. Se habla de un plan a corto plazo, que de una u otra manera, funciona alrededor de un año o menos. A través de este trabajo se pudo comprender que el mensaje principal de la campaña fue conectar emocionalmente con su público objetivo, transmitiendo valores como la unión, la diversión y el éxito sin límites en torno a la participación de Ecuador en el mundial de Qatar. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Campaña | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Cerveza | es_ES |
| dc.title | Análisis de la campaña publicitaria Pilsener Haremos Historia 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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