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Neuromarketing en la Empresa Angelostore del periodo 2022.
| dc.contributor.advisor | Troya Terranova, Tayron Cesar | |
| dc.contributor.author | Zúñiga Gavilanes, Angelo Jeampaul | |
| dc.date.accessioned | 2023-05-20T18:55:18Z | |
| dc.date.available | 2023-05-20T18:55:18Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13764 | |
| dc.description | This case study is about the influence of digital neuromarketing of the company Angelostore, which aims to analyze the process of consumer purchase decision to increase sales in the city of Babahoyo during 2022, for which the importance of knowing some situations that limit the work and in turn alternatives that could make efficient and effective the process of those who are responsible for serving the public with sufficient capacity and knowledge of fact, to thus contribute to the development of the microenterprise. In its methodology, a qualitative approach is proposed, using the analytical-synthetic method, which first analyzes the specific data collected through the collection techniques applied during the survey, with the aim of collecting relevant and concise information, applying data collection techniques such as interviews and surveys through questionnaires in which the difficulties that exist in the company Angelostore, the factors that influence within the company's consumers when buying any product through digital media were evidenced. For which it was suggested that workers should be trained to improve the treatment of customers and implement neuromarketing strategies to increase sales and attract potential customers through the use of digital media. | es_ES |
| dc.description | This case study is about the influence of digital neuromarketing of the company Angelostore, which aims to analyze the process of consumer purchase decision to increase sales in the city of Babahoyo during 2022, for which the importance of knowing some situations that limit the work and in turn alternatives that could make efficient and effective the process of those who are responsible for serving the public with sufficient capacity and knowledge of fact, to thus contribute to the development of the microenterprise. In its methodology, a qualitative approach is proposed, using the analytical-synthetic method, which first analyzes the specific data collected through the collection techniques applied during the survey, with the aim of collecting relevant and concise information, applying data collection techniques such as interviews and surveys through questionnaires in which the difficulties that exist in the company Angelostore, the factors that influence within the company's consumers when buying any product through digital media were evidenced. For which it was suggested that workers should be trained to improve the treatment of customers and implement neuromarketing strategies to increase sales and attract potential customers through the use of digital media. | es_ES |
| dc.description.abstract | El presente estudio de caso está trata sobre la influencia del neuromarketing digital de la empresa Angelostore, el mismo que se propone analizar el proceso de decisión de compra de los consumidores para incrementar las ventas en la ciudad de Babahoyo durante el 2022, para lo cual se evidencia la importancia de conocer algunas situaciones que limitan la labor y a su vez alternativas que podrían hacer eficiente y eficaz el proceso de quienes se encargan de atender al público con suficiente capacidad y conocimientos de hecho, para de esta forma aportar al desarrollo de la microempresa. En su metodología se propone un enfoque cualitativo, utilizando el método analítico-sintético, que primero analiza los datos específicos recolectados a través de las técnicas de recolección aplicadas durante la encuesta, con el objetivo de recopilar información relevante y concisa, aplicando técnicas de recolección de datos como las entrevistas y encuestas por medio de cuestionarios en los que se evidenció las dificultades que existen en la empresa Angelostore, los factores que influyen dentro de los consumidores de la empresa al momento de comprar algún producto a través de los medios digitales. Para lo cual se sugirió que se debe capacitar a los trabajadores para mejorar el trato a los clientes y que implemente estrategias de neuromarketing para incrementar las ventas y captar clientes potenciales mediante el uso de sus medios digitale | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Neuromarketing | es_ES |
| dc.subject | Consumidores | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.title | Neuromarketing en la Empresa Angelostore del periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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