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Niveles de competitividad en el Comercial Aguirre de la ciudad Babahoyo del periodo 2022.
| dc.contributor.advisor | Miranda Mejía, Jorge Joffre | |
| dc.contributor.author | Herrera Quinto, Vicente Joel | |
| dc.date.accessioned | 2023-05-18T04:36:54Z | |
| dc.date.available | 2023-05-18T04:36:54Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13727 | |
| dc.description | The competitiveness of the commercial sector in recent years has grown at the national level, in this context the commercial "Aguirre" faces several problems and strong competition within the market, it also presents low sales because they do not apply good marketing strategies that help improve the image of the company, little training for workers and the owner that allows them to know what they should implement in the company to provide better customer service and the scarcity of a marketing plan that helps the company to carry out and design better advertisements that attract attention and manage to position themselves in the minds of consumers until they make a purchase or become loyal to the company. All this has caused it to have a not very strong level of competitiveness, for which it was determined that the objective of this case study is to analyze the level of competitiveness that the company has, with the purpose of proposing a possible solution that can help the business to improve your sales and obtain greater recognition in the market. Starting from the conceptual framework, it was possible to generate arguments from the definitions of different authors that were raised and helped to carry out this case study taking into account the conceptualizations, the methods applied in this investigation were the analytical and quantitative ones that were of great help. to meet the objectives of this study. To obtain results, an interview was conducted which was addressed to the owner of the commercial where very important information was collected regarding the factors that influence the level of competitiveness in the commercial, and the surveys that were applied to the clients to to know their perspectives on the attention provided in the commercial and to know if the products and the service are to their liking. Where it was determined that the commercial has some factors that need to improve to provide a better service to customers and a low performance of competitiveness, compared to other commercial because it is lagging behind by not applying improvements in the commercial to satisfy the needs and preferences of consumers. In the conclusions the proposed and achieved objectives are stated in which it was determined that the competitive level of the company is low compared to other commercials in the market that are highly competitive, and in the recommendations the owner is given to improve the internal and external problems of the establishment, frequently provide training to the work staff, design a marketing plan that helps you create innovative and modern advertising strategies that attract the attention of people, so that they enter the premises and are interested in the products that are offered, in order to In this way, the company will be able to create an efficient corporate image, attract new clients, increase its competitive level and position within the market. | es_ES |
| dc.description | The competitiveness of the commercial sector in recent years has grown at the national level, in this context the commercial "Aguirre" faces several problems and strong competition within the market, it also presents low sales because they do not apply good marketing strategies that help improve the image of the company, little training for workers and the owner that allows them to know what they should implement in the company to provide better customer service and the scarcity of a marketing plan that helps the company to carry out and design better advertisements that attract attention and manage to position themselves in the minds of consumers until they make a purchase or become loyal to the company. All this has caused it to have a not very strong level of competitiveness, for which it was determined that the objective of this case study is to analyze the level of competitiveness that the company has, with the purpose of proposing a possible solution that can help the business to improve your sales and obtain greater recognition in the market. Starting from the conceptual framework, it was possible to generate arguments from the definitions of different authors that were raised and helped to carry out this case study taking into account the conceptualizations, the methods applied in this investigation were the analytical and quantitative ones that were of great help. to meet the objectives of this study. To obtain results, an interview was conducted which was addressed to the owner of the commercial where very important information was collected regarding the factors that influence the level of competitiveness in the commercial, and the surveys that were applied to the clients to to know their perspectives on the attention provided in the commercial and to know if the products and the service are to their liking. Where it was determined that the commercial has some factors that need to improve to provide a better service to customers and a low performance of competitiveness, compared to other commercial because it is lagging behind by not applying improvements in the commercial to satisfy the needs and preferences of consumers. In the conclusions the proposed and achieved objectives are stated in which it was determined that the competitive level of the company is low compared to other commercials in the market that are highly competitive, and in the recommendations the owner is given to improve the internal and external problems of the establishment, frequently provide training to the work staff, design a marketing plan that helps you create innovative and modern advertising strategies that attract the attention of people, so that they enter the premises and are interested in the products that are offered, in order to In this way, the company will be able to create an efficient corporate image, attract new clients, increase its competitive level and position within the market. | es_ES |
| dc.description.abstract | La competitividad del sector comercial en los últimos años ha crecido a nivel nacional, en este contexto el comercial “Aguirre” enfrenta varias problemáticas y una fuerte competencia dentro del mercado, además presenta ventas bajas porque no aplican buenas estrategias de marketing que ayuden a mejorar la imagen de la empresa, poca capacitación en los trabajadores y el propietario que les permita conocer lo que deben implementar en la empresa para brindar una mejor atención los consumidores y la escasez de un plan de marketing que ayude a la empresa a realizar y diseñar mejores publicidades que llamen la atención y logren posicionarse en la mente de los consumidores hasta lograr que ellos realicen una compra o se fidelicen con la empresa. Todo esto ha provocado que tenga un nivel de competitividad no muy fuerte, por ellos se determinó que el objetivo de este estudio de caso es analizar el nivel de competitividad que tiene la empresa, con el propósito de proponer una posible solución que se pueda ayudar al comercial a mejorar sus ventas y obtener un mayor reconocimiento en el mercado. A partir en el marco conceptual se pudo generar argumentos de las definiciones de distintos autores que fueron planteadas y ayudaron a realizar este estudio de caso tomando en cuenta las conceptualizaciones, los métodos aplicados en esta investigación fueron el analítico y cuantitativo mismos que fueron de gran ayuda para cumplir los objetivos de este estudio. Para la obtención de resultados se realizó una entrevista la cual estuvo dirigida al propietario del comercial donde se recopilo información muy importante con respecto a los factores que influyen en el nivel de competitividad en el comercial, y las encuestas que se les aplicó a los clientes para conocer sus perspectivas sobre la atención brindada en el comercial así saber si los productos y el servicio son de su agrado. Donde se determinó que el comercial tiene algunos factores que necesitan mejorar para brindan un mejor servicio a los clientes y un bajo rendimiento de competitividad, frente a otros comercial porque este se está quedando atrás al no aplicar mejoras en el comercial para satisfacer las necesidades y preferencias de los consumidores. En las conclusiones se enuncian los objetivos propuestos y alcanzados en la cual se determinó que el nivel competitivo de la empresa es bajo frente a otros comerciales del mercado que son altamente competitivos, y en las recomendaciones se propine al propietario mejorar los problemas internos y externos del establecimiento, brindar frecuentemente capacitaciones al personal de trabajo, diseñar un plan de marketing que le ayude a crear estrategias de publicidad innovadoras y modernos que llamen la atención de las personas, para que ingresen al local y se interesen en los productos que se ofertan, de esta manera la empresa podrá crear una imagen corporativa eficiente, atraer nuevos clientes, aumentar su nivel competitivo y posición dentro del mercado. | es_ES |
| dc.format.extent | 49 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Competencia | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Crecimiento Económico | es_ES |
| dc.subject | Productividad | es_ES |
| dc.subject | Innovación | es_ES |
| dc.title | Niveles de competitividad en el Comercial Aguirre de la ciudad Babahoyo del periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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