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PLAN ESTRATÉGICO PARA PROMOVER EL TURISMO SOSTENIBLE EN EL CENTRO DE RECREACIÓN “LA EMILY” DEL CANTÓN MOCACHE DEL AÑO 2022
| dc.contributor.advisor | Navarrete Ortega, Relfa Magdalena | |
| dc.contributor.author | Pluas Morales, Genesis Fiorella | |
| dc.date.accessioned | 2022-12-16T17:48:24Z | |
| dc.date.available | 2022-12-16T17:48:24Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13566 | |
| dc.description | The strategic plans that are designed for the organizations of today's world, are fundamental processes and tools that all types of companies do not matter in the market that they develop, they are structured and very well defined to achieve the outlined goals. This research focuses on designing a strategic plan to promote sustainable tourism in the "La Emily" recreation center in the Mocache canton. Taking advantage of the natural environment, location so that clear proposals are planted, focused on making the tourist place known as a way not only to have fun, but to relate to nature. For the development of the project, descriptive, explanatory, field research methods that analyze the strategies to be implemented in the strategic plan will be used, the survey technique on sustainable tourism will also be included, concluding the importance of the development of the plan. strategy as a viable, reliable and acceptable alternative seeks to determine the techniques and skills to promote tourism in the recreation center "La Emily" benefiting the entire community. | es_ES |
| dc.description | The strategic plans that are designed for the organizations of today's world, are fundamental processes and tools that all types of companies do not matter in the market that they develop, they are structured and very well defined to achieve the outlined goals. This research focuses on designing a strategic plan to promote sustainable tourism in the "La Emily" recreation center in the Mocache canton. Taking advantage of the natural environment, location so that clear proposals are planted, focused on making the tourist place known as a way not only to have fun, but to relate to nature. For the development of the project, descriptive, explanatory, field research methods that analyze the strategies to be implemented in the strategic plan will be used, the survey technique on sustainable tourism will also be included, concluding the importance of the development of the plan. strategy as a viable, reliable and acceptable alternative seeks to determine the techniques and skills to promote tourism in the recreation center "La Emily" benefiting the entire community. | es_ES |
| dc.description.abstract | Los planes estratégicos que son diseñados para las organizaciones del mundo actual, son procesos y herramientas fundamentales que todo tipo de empresas no importa en el mercado que se desarrollen, están estructurados y muy bien definidos para alcanzar las metas delineadas. La presente investigación se centra en Diseñar un plan estratégico para promover el turismo sostenible en el centro de recreación “La Emily” en el cantón Mocache. Aprovechando el entorno natural, localización para que se planten propuestas claras, enfocadas en dar a conocer el lugar turístico como una manera no solo de divertirse, sino de relacionarse con la naturaleza. Para el desarrollo del proyecto se utilizarán los métodos de investigación, descriptivas, explicativas, de campo que analizan las estrategias a implementar en el plan estratégico, también se incluirá la técnica de encuesta sobre el turismo sostenible, concluyendo la importancia que tienen el desarrollo del plan estratégico como una alternativa viable, confiable y aceptable busca determinar las técnicas y habilidades de promover el turismo en el centro de recreación “La Emily” beneficiando a toda la comunidad. | es_ES |
| dc.format.extent | 38 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plan estratégico | es_ES |
| dc.subject | Promover | es_ES |
| dc.subject | Turismo Sostenible | es_ES |
| dc.title | PLAN ESTRATÉGICO PARA PROMOVER EL TURISMO SOSTENIBLE EN EL CENTRO DE RECREACIÓN “LA EMILY” DEL CANTÓN MOCACHE DEL AÑO 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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