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El perfil del turista del Cantón Vinces
| dc.contributor.advisor | Filian Rodriguez, Jessica Eliana | |
| dc.contributor.author | Pincay Mindiolaza, Odalis Astrid | |
| dc.date.accessioned | 2022-12-13T17:56:51Z | |
| dc.date.available | 2022-12-13T17:56:51Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13465 | |
| dc.description | The Vinces canton is considered a potential tourist destination for the province of Los Ríos. The purpose of this case study is to define the tourist profile in order to take advantage of the attractions of the canton of Vinces. To speak of the tourist profile is to focus on the identification of a specific tourist demand that visits a destination which shares similar characteristics and qualities. Currently, there is no document that details the segmentation of visitors to the city, which is why this document would be of great help for the creation of projects and programs aimed at these groups. The methodology used in this project includes exploratory, descriptive and mixed research in conjunction with the deductive method. The survey was used as a technique and a questionnaire as an instrument that allowed the collection of precise data from 126 respondents, resulting in the fact that the tourists who come to the Vinces canton the most are groups of young people from the Babahoyo canton. | es_ES |
| dc.description | The Vinces canton is considered a potential tourist destination for the province of Los Ríos. The purpose of this case study is to define the tourist profile in order to take advantage of the attractions of the canton of Vinces. To speak of the tourist profile is to focus on the identification of a specific tourist demand that visits a destination which shares similar characteristics and qualities. Currently, there is no document that details the segmentation of visitors to the city, which is why this document would be of great help for the creation of projects and programs aimed at these groups. The methodology used in this project includes exploratory, descriptive and mixed research in conjunction with the deductive method. The survey was used as a technique and a questionnaire as an instrument that allowed the collection of precise data from 126 respondents, resulting in the fact that the tourists who come to the Vinces canton the most are groups of young people from the Babahoyo canton. | es_ES |
| dc.description.abstract | El cantón Vinces es considerado un destino turístico potencial para la provincia de Los Ríos. El presente estudio de caso tiene como finalidad definir el perfil del turista para el aprovechamiento de los atractivos del cantón Vinces. Hablar del perfil del turista es centrase en la identificación de una demanda turística especifica que visita un destino la cual comparte características y cualidades similares. En la actualidad no se cuenta con un documento en donde se pueda encontrar detallada la segmentación que visita la ciudad por ello este documento sería de gran ayuda para la creación de proyectos y programas que vayan dirigidos a estos grupos. La metodología empleada en este proyecto engloba la investigación exploratoria, descriptiva y mixta en conjunto con el método deductivo. Como técnica tiene la encuesta y como instrumento un cuestionario que permitió recopilar datos precisos de 126 encuestados dando como resultado que los turistas que más acuden al cantón Vinces son grupos de jóvenes provenientes del cantón Babahoyo. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Perfil del turista | es_ES |
| dc.subject | Demanda turística | es_ES |
| dc.subject | Segmentación | es_ES |
| dc.subject | Turistas | es_ES |
| dc.title | El perfil del turista del Cantón Vinces | es_ES |
| dc.type | bachelorThesis | es_ES |
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