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Calidad percibida por los clientes en el complejo La Isla de Luis y Cleo
| dc.contributor.advisor | Arellano Valencia, Darío Javier | |
| dc.contributor.author | Gomez Ortiz, Iveth Lucetty | |
| dc.date.accessioned | 2022-12-09T21:55:53Z | |
| dc.date.available | 2022-12-09T21:55:53Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13460 | |
| dc.description | The present case study intends to present an analysis of the quality perceived by the clients of the tourist complex "the island of Luis and Cleo" for the measurement of the services provided to the tourists who visit this place since this plays a fundamental role. for the economy not only of the complex but also of the small businesses that offer their services, perception is a process by which people can analyze or process information about a place or object based on their experience, the ultimate goal of this research is to analyze the acceptance that tourists have based on quality. The methodology used was of an exploratory nature, through a survey used to clients who frequent the complex "the island of Luis and Cleo", this gave a positive contribution to the investigation in which it was possible to know the level of satisfaction of the clients. tourists with respect to the services provided by the place. | es_ES |
| dc.description | The present case study intends to present an analysis of the quality perceived by the clients of the tourist complex "the island of Luis and Cleo" for the measurement of the services provided to the tourists who visit this place since this plays a fundamental role. for the economy not only of the complex but also of the small businesses that offer their services, perception is a process by which people can analyze or process information about a place or object based on their experience, the ultimate goal of this research is to analyze the acceptance that tourists have based on quality. The methodology used was of an exploratory nature, through a survey used to clients who frequent the complex "the island of Luis and Cleo", this gave a positive contribution to the investigation in which it was possible to know the level of satisfaction of the clients. tourists with respect to the services provided by the place. | es_ES |
| dc.description.abstract | El presente estudio de caso pretende dar a conocer un análisis sobre la calidad percibida por los clientes del complejo turístico “la isla de Luis y Cleo” para la medición de los servicios prestados a los turistas que visitan este lugar ya que esto cumple un papel fundamental para la economía no solo del complejo sino también de los pequeños negocios que ofrecen sus servicios, la percepción es un proceso por el cual las personas pueden analizar o procesar la información de un lugar u objeto basado a su experiencia, el objetivo final de la presente investigación es analizar la aceptación que tienen los turistas en base a la calidad. La metodología empleada fue de carácter exploratorio, por medio de una encuesta empleada a los clientes que frecuentan el complejo “la isla de Luis y Cleo”, esto dio un aporte positivo a la investigación en el cual se pudo conocer el nivel de satisfacción de los turistas con respecto a los servicios que presta el lugar. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Diagnostico | es_ES |
| dc.subject | Destino turístico | es_ES |
| dc.title | Calidad percibida por los clientes en el complejo La Isla de Luis y Cleo | es_ES |
| dc.type | bachelorThesis | es_ES |
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