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El uso de los memes en medios de comunicación digitales. Diario El Comercio y El Universo 2022
| dc.contributor.advisor | Lemos Beltrán, Daniel | |
| dc.contributor.author | Franco Valverde, Fernanda Roxanna | |
| dc.date.accessioned | 2022-10-26T21:40:46Z | |
| dc.date.available | 2022-10-26T21:40:46Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13051 | |
| dc.description | This research work aims to investigate the use of memes in digital media. Diario el Comercio and El Universo 2022, currently memes arise from emerging languages, which due to their daily life have become common in society, in such a way that they are ubiquitous, have a cultural transmission in terms of communication and transmit an idea that is imposed at a given time in a given society, is completely different based on a classical theory of communication itself, which they were designed to spread. It is based on the process of mental and sentimental interaction that people experience when using them. The use of memes in digital newspapers is based on the elaboration of phrases and images of characters with specific characteristics that the social imaginary must understand in order to reconstruct its own concepts about the ideas to be expressed. A qualitative research on memes was carried out, the information obtained was provided through a focus group in order to seek information according to their habitual consumption. Concluding the case study, we find that digital media, daily commerce, and the universe have pop-up digital pages dedicated to this type of content, providing humorous content and persuasive information to consumers. This research is based on collecting and expressing public opinions, since we are starting study. | es_ES |
| dc.description | This research work aims to investigate the use of memes in digital media. Diario el Comercio and El Universo 2022, currently memes arise from emerging languages, which due to their daily life have become common in society, in such a way that they are ubiquitous, have a cultural transmission in terms of communication and transmit an idea that is imposed at a given time in a given society, is completely different based on a classical theory of communication itself, which they were designed to spread. It is based on the process of mental and sentimental interaction that people experience when using them. The use of memes in digital newspapers is based on the elaboration of phrases and images of characters with specific characteristics that the social imaginary must understand in order to reconstruct its own concepts about the ideas to be expressed. A qualitative research on memes was carried out, the information obtained was provided through a focus group in order to seek information according to their habitual consumption. Concluding the case study, we find that digital media, daily commerce, and the universe have pop-up digital pages dedicated to this type of content, providing humorous content and persuasive information to consumers. This research is based on collecting and expressing public opinions, since we are starting study. | es_ES |
| dc.description.abstract | Este trabajo de investigación tiene la finalidad de indagar el uso de los memes en medios de comunicación digitales. Diario el Comercio y El Universo 2022, en la actualidad los memes surgen de los lenguajes emergentes, que debido a su cotidianidad se han vueltos comunes en la sociedad, de tal manera que sean vuelto ubicuo, tiene una transmisión cultural en cuanto a la comunicación y transmitir una idea que se impone en una época de una sociedad determinada, es completamente diferente en base a una teoría clásica de la comunicación en sí, fueron diseñados para diseminar. Se basa en el proceso mental y sentimental de interacción que las personas le damos al utilizarlos. El uso de memes en diarios digitales se basa en la elaboración de frases e imágenes de personajes con características específicas que tiene a entender a imaginación social para reconstruir conceptos propios sobre ideas a expresar. Se realizo una investigación cualitativa sobre los memes, la información obtenida se dio a través un grupo de discusión y la entrevista con finalidad de buscar información de acuerdo al consumo rutinario de ellos. Concluido el estudio de caso determinamos que los medios de comunicación digitales, diario el comercio y el universo cuentan con paginas digitales emergentes dedicadas a este tipo de contenidos, las cuales brindan contenido de humor e información persuasiva a los consumidores. Esta investigación está fundamentada para congregar y manifestarlas opiniones públicas debido a que estamos iniciando una nueva era en los medios de comunicación es necesario que se unifiquen y que se fortalezcan estas herramientas para ilustrar este estudio de caso. | es_ES |
| dc.format.extent | 31 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Memes | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.title | El uso de los memes en medios de comunicación digitales. Diario El Comercio y El Universo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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