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Estrategias de posicionamiento en la boutique exclusividades de la ciudad de Babahoyo.
| dc.contributor.advisor | Morales Reyna, Franklin Rafael | |
| dc.contributor.author | Gonzalez Gonzalez, Damaris Lizeth | |
| dc.date.accessioned | 2022-10-25T05:16:36Z | |
| dc.date.available | 2022-10-25T05:16:36Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13022 | |
| dc.description | This case study aims to analyze whether the Boutique Exclusivities company has used strategies to be able to position itself in the Babahoyo canton market. For this reason, it is intended to answer research questions such as Does Boutique Exclusivities use positioning strategies to achieve consolidation in the market? Is there any evaluation that determines the effect of the applied positioning strategies?; for which the quantitative methodology will be used, which will preferably allow the use of quantifiable information to describe or try to explain the phenomena that will be analyzed in this investigation. A descriptive type of research was used that allows providing objective, precise and systematic characteristics of the phenomena without trying to infer causal relationships, to this is added the application of the documentary method when using the available bibliography to support the research; The inductive method was also used, which allowed obtaining general conclusions from particular premises. The survey technique applied to people in general was used to know the effectiveness of the company's strategies, for which a structured questionnaire was applied to 62 people between clients and non-clients in order to obtain the necessary information from the case study. The research line in which this research is based is "Financial, administrative, tax, audit and control management" and the subline that belongs to the Commercial Engineering career called "Marketing and commercialization". | es_ES |
| dc.description | This case study aims to analyze whether the Boutique Exclusivities company has used strategies to be able to position itself in the Babahoyo canton market. For this reason, it is intended to answer research questions such as Does Boutique Exclusivities use positioning strategies to achieve consolidation in the market? Is there any evaluation that determines the effect of the applied positioning strategies?; for which the quantitative methodology will be used, which will preferably allow the use of quantifiable information to describe or try to explain the phenomena that will be analyzed in this investigation. A descriptive type of research was used that allows providing objective, precise and systematic characteristics of the phenomena without trying to infer causal relationships, to this is added the application of the documentary method when using the available bibliography to support the research; The inductive method was also used, which allowed obtaining general conclusions from particular premises. The survey technique applied to people in general was used to know the effectiveness of the company's strategies, for which a structured questionnaire was applied to 62 people between clients and non-clients in order to obtain the necessary information from the case study. The research line in which this research is based is "Financial, administrative, tax, audit and control management" and the subline that belongs to the Commercial Engineering career called "Marketing and commercialization". | es_ES |
| dc.description.abstract | El presente estudio de caso pretende analizar si la empresa Boutique Exclusividades ha utilizado estrategias para poder posicionarse en el mercado del cantón Babahoyo por tal motivo se pretende contestar preguntas de investigación como ¿Boutique Exclusividades utiliza estrategias de posicionamiento para lograr consolidarse en el mercado?, ¿Existe alguna evaluación que determine el efecto de las estrategias de posicionamiento aplicadas?; para lo cual se hará uso de la metodología cuantitativa que permitirá utilizar preferentemente información cuantificable para describir o tratar de explicar los fenómenos que se analizaran en la presente investigación. Se utilizo una investigación de tipo descriptiva que permite proporcionar características objetivas, precisas y sistemáticas de los fenómenos sin intentar inferir relaciones de causa, a esto se suma la aplicación del método documental al utilizarse bibliografía disponible para sustentar la investigación; también se hizo uso del método inductivo que permitió obtener conclusiones generales a partir de premisas particulares. Se utilizo la técnica de encuesta aplicada a las personas en general para conocer la efectividad de las estrategias de la empresa para lo cual se aplicó un cuestionario estructurado a 62 personas entre clientes y no clientes para poder obtener la información necesaria del estudio de caso. La línea de investigación de en la cual se sostiene esta e investigación es “Gestión financiera, administrativa, tributaria, auditoría y de control” y la sublínea que pertenece a la carrera de Ingeniería Comercial denominada “Marketing y comercialización”. | es_ES |
| dc.format.extent | 23 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategia | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Boutique | es_ES |
| dc.subject | Seo | es_ES |
| dc.title | Estrategias de posicionamiento en la boutique exclusividades de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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