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Gestión de ventas en la empresa Bell Novainser de la ciudad de Babahoyo.
| dc.contributor.advisor | Ortiz Campi, Juan Oswaldo | |
| dc.contributor.author | Vicuña Parrales, Mariaolivia De Los Ángeles | |
| dc.date.accessioned | 2022-10-23T19:43:29Z | |
| dc.date.available | 2022-10-23T19:43:29Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13000 | |
| dc.description | The realization of the present case study that is based on the management of sales in the company Bell Novainser of the city of Babahoyo, has allowed to detect a number of shortcomings that have been the result of an inadequate management of the processes of the commercial area immersed with sales, which has been affecting the income of this activity, dissatisfaction on the part of the clients; This leads to demonstrating that traditional procedures are not coupled with the needs and demands of a more globalized competitive market. With the realization of the interview that was applied to the manager of the company and the surveys that were made to the clients of this company, both information and data were obtained, which have allowed to corroborate with what has been raised about the different problematic causes. that were detected within the organization, for which reason, it is recorded that the analyzes that are carried out on the forms or procedures that are applied within the businesses often throw up very important aspects that must be taken into account. account to be able to know the situation that the company is going through, as well as to be able to determine profitability and growth, otherwise, all the key factors of the objectives, goals and strategies that have been proposed must be assessed, whose result would direct to a change and innovation in their plans. | es_ES |
| dc.description | The realization of the present case study that is based on the management of sales in the company Bell Novainser of the city of Babahoyo, has allowed to detect a number of shortcomings that have been the result of an inadequate management of the processes of the commercial area immersed with sales, which has been affecting the income of this activity, dissatisfaction on the part of the clients; This leads to demonstrating that traditional procedures are not coupled with the needs and demands of a more globalized competitive market. With the realization of the interview that was applied to the manager of the company and the surveys that were made to the clients of this company, both information and data were obtained, which have allowed to corroborate with what has been raised about the different problematic causes. that were detected within the organization, for which reason, it is recorded that the analyzes that are carried out on the forms or procedures that are applied within the businesses often throw up very important aspects that must be taken into account. account to be able to know the situation that the company is going through, as well as to be able to determine profitability and growth, otherwise, all the key factors of the objectives, goals and strategies that have been proposed must be assessed, whose result would direct to a change and innovation in their plans. | es_ES |
| dc.description.abstract | La realización del presente caso de estudio que se encuentra basado en la gestión de ventas en la empresa Bell Novainser de la ciudad de Babahoyo, ha permitido detectar un sin números de falencias que ha sido fruto de un manejo inadecuado sobre los procesos del área comercial inmersos con las ventas, lo cual, ha id afectando los ingresos de esta actividad, insatisfacción por parte de los clientes; esto conlleva, a demostrar que los procedimientos tradicional no se encuentran acoplados con las necesidades y exigencias de un mercado competitivo más globalizado. Con la realización de la entrevista que se aplicó al gerente de la empresa y de las encuestas que se les hizo a los clientes de esta compañía se obtuvieron tanto información como datos, que han permitido corroborar con lo que se ha planteado sobre las diferentes causas problemáticas que se detectaron en el interior de la organización, por lo cual, se deja constancia de que los análisis que se llevan a cabo sobre las formas o procedimientos que se aplican dentro de los negocios muchas veces arrojan aspectos muy importante que se deben de tomar en cuenta para poder conocer la situación por la que está atravesando la empresa, como también para poder determinar la rentabilidad y crecimiento, caso contrario, se debe de valorar todos los factores claves de los objetivos, metas y estrategias que se han planteado, cuyo resultado direccionaría a un cambio e innovación en sus planes. | es_ES |
| dc.format.extent | 42 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Falencias | es_ES |
| dc.subject | Situación | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Objetivos | es_ES |
| dc.title | Gestión de ventas en la empresa Bell Novainser de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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