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Comercio electrónico como herramienta para mejorar el desempeño de la Empresa Importadora Farmacéutica Jorua de la ciudad de Babahoyo periodo 2021.
| dc.contributor.advisor | Encalada Tenorio, Georgina Janeth | |
| dc.contributor.author | Contreras Vera, Juan Ariel | |
| dc.date.accessioned | 2022-10-23T04:15:12Z | |
| dc.date.available | 2022-10-23T04:15:12Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12976 | |
| dc.description | Electronic commerce is a business model that has come to complement the traditional form of sales by businesses and which has had to be constantly updated due to technological advances. This model offers great benefits for both companies and customers, since organizations invest fewer resources, and in the case of customers, they receive adequate attention when purchasing or contracting a product or service. This study is based on the theme of electronic commerce as a tool to improve the performance of a company. For this research, the pharmaceutical importing company Jorua was taken, in which the main problem was a reduction in clients in the importing company, for which it seeks to improve the electronic commerce tool that serves to improve the performance and productivity of this company, was based on the information of authors as a guide for the development of electronic commerce and with a type of descriptive methodology with a technique such as the survey through a questionnaire made to the users. usual costumers | es_ES |
| dc.description | Electronic commerce is a business model that has come to complement the traditional form of sales by businesses and which has had to be constantly updated due to technological advances. This model offers great benefits for both companies and customers, since organizations invest fewer resources, and in the case of customers, they receive adequate attention when purchasing or contracting a product or service. This study is based on the theme of electronic commerce as a tool to improve the performance of a company. For this research, the pharmaceutical importing company Jorua was taken, in which the main problem was a reduction in clients in the importing company, for which it seeks to improve the electronic commerce tool that serves to improve the performance and productivity of this company, was based on the information of authors as a guide for the development of electronic commerce and with a type of descriptive methodology with a technique such as the survey through a questionnaire made to the users. usual costumers | es_ES |
| dc.description.abstract | El comercio electrónico es un modelo de negocio que ha venido a complementar la forma tradicional de ventas por parte de los negocios y el cual ha tenido que estar en constante actualización debido a los avances tecnológicos. Dicho modelo ofrece grandes beneficios tanto para las empresas como para los clientes, pues las organizaciones invierten una menor cantidad de recursos, y en el caso de los clientes estos reciben una atención adecuada a la hora de adquirir o contratar algún producto o servicio. Este estudio está basado en la temática de comercio electrónico como herramienta para mejorar el desempeño de una empresa para esta investigación se tomó la empresa importadora farmacéutica Jorua en la cual como problemática principal se dio una reduciendo clientes en la importadora para ello se busca mejorar la herramienta de comercio electrónico que sirva para mejorar el rendimiento y productividad de esta empresa, se basó en la información de autores como guía para el desarrollo acerca del comercio electrónico y con un tipo de metodología descriptiva con técnica como la encuesta mediante un cuestionario realizado a los clientes frecuentes. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comercio electrónico | es_ES |
| dc.subject | Herramienta | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.title | Comercio electrónico como herramienta para mejorar el desempeño de la Empresa Importadora Farmacéutica Jorua de la ciudad de Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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