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Estrategias de marketing en el local “Leograf” de la ciudad de Babahoyo periodo 2021.
| dc.contributor.advisor | Ocampo Ulloa, Wendy Lorena | |
| dc.contributor.author | Benavides Vera, Yuri Jessenia | |
| dc.date.accessioned | 2022-10-23T03:13:30Z | |
| dc.date.available | 2022-10-23T03:13:30Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12969 | |
| dc.description | In the present case study, an issue of belonging is addressed that addresses marketing from its primary essence, that is, the "Marketing strategies in the LEOGRAF premises of the city of Babahoyo period 2021" whose general objective focuses on "Implementing Marketing Strategies in the LEOGRAF premises of the city of Babahoyo period 2021” in a sequential manner, specific points attached to the line of investigation in the case study are developed; developing a conceptual framework with the variables of the problem, basically identifying the importance of implementing marketing strategies in microenterprises in favor of optimal development, for which a series of referential arguments are noted as well as data collection techniques that allow sustaining said Arguments with information collected in the implementation for this, a questionnaire and an interview are applied, providing results for the general understanding of the individual reality of the student. | es_ES |
| dc.description | In the present case study, an issue of belonging is addressed that addresses marketing from its primary essence, that is, the "Marketing strategies in the LEOGRAF premises of the city of Babahoyo period 2021" whose general objective focuses on "Implementing Marketing Strategies in the LEOGRAF premises of the city of Babahoyo period 2021” in a sequential manner, specific points attached to the line of investigation in the case study are developed; developing a conceptual framework with the variables of the problem, basically identifying the importance of implementing marketing strategies in microenterprises in favor of optimal development, for which a series of referential arguments are noted as well as data collection techniques that allow sustaining said Arguments with information collected in the implementation for this, a questionnaire and an interview are applied, providing results for the general understanding of the individual reality of the student. | es_ES |
| dc.description.abstract | En el presente estudio de caso se aborda un tema de pertenencia que aborda el marketing desde su esencia primaria, es decir las “Estrategias de marketing en el local LEOGRAF de la ciudad de Babahoyo periodo 2021” cuyo objetivo general enfoca “Analizar las técnicas de Marketing del local LEOGRAF de la ciudad de Babahoyo periodo 2021” de manera secuencial se desarrollan puntos específicos apegados a la línea de investigación en el estudio de caso; desarrollando un marco conceptual con las variables de la problemática básicamente identificando la importancia de implementar Técnicas de marketing en las microempresa a favor de un óptimo desarrollo, para ello se notan una serie de argumentos referenciales al igual que técnicas de recolección de datos que permiten sustentar dicho argumentos con información recolectada en la puesta en práctica para ello se aplica un cuestionario y una entrevista brindando resultados para el entendimiento general de la realidad individual del estudiante. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Técnicas | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Microempresa | es_ES |
| dc.subject | Local | es_ES |
| dc.subject | LEOGRAF | es_ES |
| dc.title | Estrategias de marketing en el local “Leograf” de la ciudad de Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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